PR Pioneers: Rosa Parks?

People want and need stories to understand their world. It’s about establishing common ground if you want to be persuasive – whether you’re selling insurance, cell phones, or concepts like freedom and equality.
 
Dec. 14, 2010 - PRLog -- Donald L. Heymann, writer, communication consultant and adjunct professor at NYU, has released his second article regarding the art of storytelling as it relates to modern history. The first article, Marketing to the Taliban, was well received and accepted by several online magazines. The following article describes how PR vision played a large role in the American civil rights movement.

How did Rosa Parks become the symbol of the civil rights movement? It was simple. Her story was compelling.

It’s been 55 years since Rosa Parks decided to keep her seat on the bus in Montgomery, Alabama. A tired seamstress who was on her way home from work, she did more to demonstrate the indignities of racism in the Jim Crow south than just about anyone else.

Why? Because hers was a simple yet compelling story. Anyone who worked for a living could understand how Ms. Parks felt. She was tired from a day of hard work, she just wanted to get home and put her feet up, and she needed to sit down on the bus.

And when she was arrested and convicted, local leaders of the church and fledgling civil rights movement knew that her example — a soft-spoken yet determined woman who was a model of good citizenship in her community — would shed a clear light on racial injustice for a complacent white majority.

They recognized that her story could be plainly told and understood without confusion or stridency, at a time when the status quo in the South was about to change.

Long story short
People want and need stories to understand their world. But it’s important to choose the story that erases boundaries and preconceptions. It’s about establishing common ground if you want to be persuasive — whether you’re selling insurance, cell phones, or concepts like freedom and equality.

Visit: http://www.donheymann.com
Press Release by: http://coldfireinc.com

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Don Heymann, an adjunct instructor at New York University, has been an independent writer and consultant for 25 years, working with major multinational companies and leading non-profit organizations in a range of fields. broad experience as a writer and consultant, working across many industries and fields, including healthcare, consumer products, financial services, technology, social services, public affairs and philanthropy. Clients have included Pfizer, J&J, GE, IBM, Citibank and Unilever, as well as small niche players, and such leading non-profit organizations as the Forest Stewardship Council, the Rockefeller Bros. Fund, the Annie E. Casey Foundation, Save the Children and The Leukemia & Lymphoma Society.

http://www.donheymann.com
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