PRLog - Nov. 12, 2010 - HYDE, U.K. -- When British Cycling achieved its best Road World Championships results for 43 years at Melbourne in October 2010, it showed how far the GB Cycling Team has progressed. Sports nutrition plays a key role in giving the Brits a cycling ‘edge’, but recently they have been benefitting from a new strategy: using protein supplements to get the best out of their bodies.
CNP sports nutrition helped British Cycling
Nigel Mitchell, Head of Nutrition at British Cycling, explains: “In the past, cycling nutrition focused on energy. But when you exercise, there are changes in the body: muscle is broken and has to be rebuilt. The body uses protein to repair muscle and while a normal diet can supply enough protein for most cyclists, supplementation with a high quality protein can give athletes an advantage. These supplements may help protect the muscles from long-term injury and help the cyclist recover more quickly, train harder and thus improve performance.”
British Cycling turned to CNP Professional, one of the UK’s leading sports nutrition manufacturers, and advocates the use of protein supplements in endurance sports. "Whilst CNP comes from a power sports background, the team have enormous expertise in endurance sports too," says Mitchell. “It’s a very productive partnership.”
CNP now supplies a wide range of products to British Cycling including protein supplements, bars and energy gels. Protein supplements are designed to build, protect and repair lean muscle, without bulking up the cyclists’ bodies. “We've been amazed at how well the products have transferred into cycling,” says Mitchell. “For example, several riders have said that Pro Flapjack is the best protein bar they've ever had."
Mitchell has no doubt that the emphasis on sports nutrition is getting results. “Both Gatorade and CNP are key to our performance strategies and have supported our excellent results at the recent Road World championships,”
CNP Professional is one of the UK's leading sports nutrition specialist companies. For more information visit http://www.cnpprofessional.co.uk, or call +44 (0) 161 368 0942 for sports nutrition advice and +44 (0) 161 368 3850 for sales. Or visit the press office at http://www.publicityworks.biz
CNP Professional is a leading supplier of sports nutrition supplements including protein shakes, protein bars, creatine supplements, meal replacements, mass gainers, weight loss supplements and post work out shakes, all designed for the ultimate in sports nutrition.
Kerry Kayes, the founder of CNP Professional, is a former national bodybuilding champion. He has been involved in sports nutrition for many years and his dietary expertise has established him as 'the man in the know' to sportspeople worldwide. He advises athletes as varied as premier league footballers, rugby clubs, triathletes, round the world yachting teams, runners, boxers, cyclists and motor sports teams.
CNP Professional supplements are carefully formulated to ensure that the body is able to make best use of the nutrients. Unlike many nutritional supplements, CNP Professional's products are easy to drink.
There are several articles explaining protein nutrition supplements on the CNP website - go to the home page and click on 'nutrition' under the articles section.
British Cycling is home to the Great Britain Cycling Team and represents Britain's most successful Olympic and Paralympic sport. British Cycling governs all cycling disciplines and together with British Sky Broadcasting, its principal partner, has a shared aim of getting one million more people cycling regularly by 2013. In 2008 the Great Britain Cycling Team brought home 34 medals from the Beijing Olympic and Paralympic Games, prompting a new wave of interest in cycling and focusing the nation's hopes on London 2012. British Cycling is funded by UK Sport and Sport England.
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