Visitors have the opportunity to engage with numerous exhibitors from various organisations covering many subjects including career prospects, healthcare, finance and family structure/ values.
The initiative’s website is considered a cornerstone of its broader marketing strategy to promote the annual expo and a facility that has value both on a practical and symbolic level.
On the one hand the website houses comprehensive information about a range of topics and is used to capture the attention of potential sponsors, and on the other it reinforces the credibility of the initiative using modern, progressive media to engage the youth.
Organisers of the Ulwazi Youth Expo point out that the online medium, and social networks in particular, has emerged as a dominant channel through which to disseminate information and reach a mass audience.
The organisers selected Syncrony as a web services partner to help bolster the website and online presence, something the web services company’s management feels is an absolute must for the credibility of any organisation or company.
“Online presence today is a must. In order for any organisation, business or initiative to achieve their objectives, they must have a functional website that means something to online communities,”
Rybko and his team paid attention to the look and feel of the site, the functionality and quality of content, as well as the sustainability and long-term efficiency of the site.
“This initiative is based on interaction and therefore we are designing a site that is both easy to browse, to navigate and upload information from, but also allows for dynamic interaction via chat room facilities and an exclusive area for exhibitors and sponsors. We have tried to marry the need for a fun, exciting and attractive look and feel with the need for accurate, comprehensive and powerful content. We believe we are well on the way to success,” adds Rybko.
Zakhele Zondo, Planning and Organising Director from Ulwazi Youth Expo says that Syncrony has valuable skills sets that have proven highly valuable and has already helped to establish an effective web presence.
“We are very happy with the level of service and support we have received to date from our partner Syncrony. This is a powerful, very effective company that has a proven track record in this competitive arena,” says Zondo.
For more information, go to http://www.syncrony.com