The global STM publishing market saw total sales fall to $20.3 billion in 2009 due to a broad impact on revenue streams from the worldwide recession. As detailed in the report, academic institutions faced budget pressure, which made subscription renewals difficult. Corporate customers and advertisers also cut back their spending in light of the recession. With the economy expected to slowly recover, the report projects sales in the combined STM markets to finish the year slightly ahead of 2009 results.
“These market pressures are not expected to dissipate immediately,”
Publishers may look for ways to go around libraries to reach the scholarly marketplace. The report discusses methods such as marketing and selling journal content directly to faculty, students and researchers;
Global STM Publishing 2009-2010 provides an overview and financial outlook for the global STM publishing market based on specific research and analysis of the leading competitors, as well as market performance in five content delivery categories. It is available at: http://www.simbainformation.com/
# # #
About Simba Information
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry as its extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.
Please direct all media inquiries to:
203-325-8193 ext. 114