Website Workshop to Help Small Business Owners Reach More Customers Online

Nov. 10, 2010 - PRLog -- Most small business owners are not using their business website effectively to reach more customers online. To help them maximize their return on investment in their website, Simple Internet Strategies is hosting a Website Workshop For Small Business Owners on Monday, November 22, from 2:00 – 5:00pm at the Santa Fe College Center for Innovation and Economic Development (CIED). Eunice Coughlin, owner of Simple Internet Strategies, will conduct the workshop that will help small business owners evaluate and enhance their website to be an effective marketing tool for their business. Tickets for the workshop are available at http://siswebsiteworkshop.eventbrite.com  for $59 per person. There’s a $10 discount for people who register before November 20, 2010. The discount code for early registration is early_bird.

“Many business owners spend thousands of dollars on a beautiful, functional website but then they don’t know what to do with it once it’s built. I’ve designed my workshop to provide practical tips for getting their website more visitors and better placement on the search engines.” Coughlin explained.    “I also show them how to attract more visitors to their website with content marketing and email marketing campaigns that convert online searchers to customers. All the methods I teach are proven to grow and expand a business’ reach to new customers who are looking for products and services online. Business owners who come to my Website Workshop will leave with practical online marketing tips they can implement right away to get more leads and sales for their business. ”

Topics that will be covered during the 3 hour Website Workshop for Small Business Owners include:
•   Basic and Proper SEO (Search Engine Optimization) for Your Website  
•   How to Do Keyword Research for Your Product or Service  
•   How to Apply Keyword Research to your Website Page Titles, Meta Descriptions and Content
•   How to Attract New Customers to Your Website and Keep Them for Life with Content Marketing, Email Marketing and Social Media
•   Importance of Links for your Website and How to Do It Effectively

The last 45-60 minutes of the Workshop will be devoted to answering questions from attendees about their specific website’s structure and how to improve its performance at getting new leads.

“Social media channels such as Facebook and Twitter, are a growing trend on the internet for getting and retaining new customers. Most small business owners have heard about it but have no idea how it works to build their business’ brand and bottom line. I’ll explain what it can do for a small business and share some simple techniques to give them a fast start in the social media basics”, said Coughlin.

Simple Internet Strategies http://www.simple-internet-strategies.com is owned by Eunice Coughlin, one of the associate members of the Entrepreneur Incubator at the Santa Fe College Center for Innovation and Economic Development (CIED). She offers small business owners in Gainesville online marketing consultations for free at http://www.simple-internet-strategies.com/gainesville-onl.... She’s been an Online Marketing Specialist since 2005. She launched Simple Internet Strategies in January 2010 to work with small business owners who want to effectively market their business online to increase their leads and sales.

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Simple Internet Strategies is a web marketing agency that empowers small business owners and solo entrepreneurs to create an effective online presence that attracts leads and converts them into customers.