Larson lacked substantial funding sources when she opened the site, so she utilized a variety of online sources to get her business recognized and market her products. She had blogs, used Twitter and sent out eight to 10 email newsletters each month. Her subscriber base is 7,500 and growing, but maintaining all of that requires a steady supply of unique and engaging content. That's when she heard about Fiverr.
Fiverr is a website that allows people to become members and offer to perform various services, or gigs, for $5. Offers range from business to the bizarre. For a mere $5, members can have postcards sent to them from virtually anywhere in the world, or they can have their palms read. Fiverr members are quite talented, and can optimize your website or write a press release for your business, all for $5.
Fiverr has been a never-ending source of inspiration and inexpensive advertising for Larson. It's a strategy that works. Through Fiverr, Larson has commissioned a movie review for her blog, had a name collage created from photos on her site and had her brand name written in sand at the beach. She's also had a comedic song written and performed, and had an article she wrote spun into 50 different versions. Possibly the most creative use of Fiverr to date, was a contest she ran using palm readings from Fiverr as the prizes.
SEO is critical for a small enterprise like Larson's and Fiverr has allowed her to locate bloggers willing to add her website to their blogrolls. It's generated hundreds of backlinks to her site. She's paid Fiverr sellers to record video site reviews posted on YouTube and had her articles Dugg and Stumbled.
"The point is, before Fiverr, there was no way to connect with these vendors, and that's why I'm a huge Fiverr fan," said Larson. "I tell everyone I know."
The site has proven to be a valuable tool for Larson, allowing her to make business connections and purchase unique forms of advertising that would never have been possible without Fiverr. The greater the number of sellers on Fiverr, the more opportunities there are for mutual business connections.
For more information about Fiverr, go to http://www.Fiverr.com. To view Larson's site, visit http://www.jcearrings.com