5 Super Ninja Business Marketing Ideas British Petroleum Is Utilizing In the Gulf

Swipe the 5 super ninja business marketing ideas British Petroleum is utilizing in the gulf to jump start YOUR business. New 7-day mini-course to "Pull Clients To You Like Magic".
By: Great Business Marketing Ideas
 
Nov. 8, 2010 - PRLog -- Since the oil spill, British Petroleum has had a huge public relations problem on its hands. Small business has similar "image" problems. With lack of confidence in the economy and the on-going problems of the Great Recession, your problems are no less severe than the problem British Petroleum faces in the Gulf. So what are you doing to keep your business going?

Take a page from British Petroleum's marketing book and use these business marketing ideas to create "raving fans" for YOUR business:

1.  Your business is much bigger than you--and it is more than about "just making money". You must think from your customer's viewpoint--in what well-defined area of specialization are you able to best serve them? What do they need? Or how can you create a need they may not even know they have? As an example: can you imagine the world without cell phones? How did we ever get by without them?

2.  Determine who benefits most from what you are offering and create a Unique Selling Proposition around that specific niche. This will allow you to talk to your ideal prospect in THEIR language. Create an organic Unique Selling Proposition--i.e., from the 'bottom up' rather than the top down. Do this by surveying your current client base. A face-to-face meeting or a phone call will probably be more fruitful than an email or an instrument such as Survey Monkey--which can be easily overlooked or ignored.

3. Provide your ideal prospect with the valuable information they are looking for. Frequently post valuable information or insights on your blog. Utilizing social media allows you to do this quickly and for free!

4. Social media tools, such as Facebook, twitter and a Word Press blog, allow you to create a sense of community--and all it requires is your time! Come up with some creative "excuses" for the members of your community to contact you directly. That makes the communication a two-way street. One example may be offering a free give-away for the best posting on your Facebook Fan Page on a certain topic.

5. Once a prospect communicates with you directly, add them into your I-Contact or Vertical Response e-mail database. Continue strengthening your relationship with them by sending them frequent emails. Be sure that you communicate with them as an "Insider". Once your ideal prospect feels confident that you and the service that you provide are "for real", they will begin "spreading the word" for you. And once that happens, they become your 'unofficial' sales force!

Business has always been about the relationships. With focus and intention, today's technological tools allows for faster community building. Be true to your vision to serve to the best of your professional ability and communicate that vision often. As sure as day follows night, you will find yourself at the center of a robust, business-generating community of raving fans. And before you know it, YOUR business will be a movement!

Now available for the first time--discover the secret super ninja business marketing ideas British Petroleum is using to change their image in the Gulf. Put those techniques to work in YOUR business. Go to http://GreatBusinessMarketingIdeas.com now and instantly download our free 7-day mini-course "Pull Clients To You Like Magic".

# # #

About Business Marketing Ideas: Business marketing ideas to jump start YOUR business and "Pull Clients To You Like Magic".
End
Source:Great Business Marketing Ideas
Email:***@greatbusinessmarketingideas.com Email Verified
Zip:60630
Tags:Business Marketing Ideas, Business Marketing Plan, Best Business Ideas, Business Marketing Idea
Industry:Marketing, Business
Location:Chicago - Illinois - United States
Account Email Address Verified     Disclaimer     Report Abuse



Like PRLog?
9K2K1K
Click to Share