PepsiCo supports The British International School in this year’s ‘F1 in Schools’

Nov. 8, 2010 - PRLog -- Jeddah, 02 November 2010 - In its bid to support the local community, PepsiCo was one of the key sponsors of The British International School’s entry team, Team Impact, in this year’s annual ‘F1 in Schools’ competition. Five IB students from The British International School-Mustafa Malik, Amirul Ariffin, Haseena Mangera, Aboudeh Sweidan and Nadeem Bilani, in supervision of Mrs. Nabiha Khan came together under the name Team Impact to compete with an estimated nine million students from 30 different countries. The aim was to design a miniature Formula 1 car which would have the ability to travel along a 20-metre straight track in just one second.
This was the first year of participation for The British International School, and for the Kingdom of Saudi Arabia (KSA) as a whole, in the internationally renowned competition. PepsiCo was approached by the participating school as part of the competition’s aim to provide a holistic and realistic experience of the Formula 1 race, incorporating business sponsorships as a method of funding. The students were encouraged to build relationships with their sponsors in order to develop their brand identity and to assist them with successful marketing techniques. The project was an opportunity for PepsiCo to engage aspiring students in KSA, and to support a well-renowned educational competition.
Ibrahim Binaquil, GCCI Marketing and PR Manager, PepsiCo International –One of the team IMPACT sponsors said: “PepsiCo is committed to giving back to the community, and supporting educational programs is the key to this. The ‘F1 in Schools’ competition is great because it offers a platform for the students to develop and learn. On behalf of PepsiCo, I’d like to congratulate the students on their accomplishment.”
The ‘F1 in Schools’ World Final event was held in Singapore between 18th and 22nd September. The teams were judged on different aspects including the engineering and manufacturing of the cars, their pit displays and verbal presentations. It was also the first time Team Impact’s car was launched and raced. Impact’s car, which was named Saif, recorded a time of 1.30 seconds and the team was given the Best New Comer award.
.



For media information:

Yousef Enayat
Media Relations Manager
Raee Public Relations     
Phone : 02 661 7565
Fax :     02 661 7566   
Cell:      0 555477511
Email : Y.Enayat@raeepr.com
Web :   www.raeepr.com