How Do You Develop Killer Ideas? Da Vinci and the 40 Answers Holds The Key

Nov. 7, 2010 - PRLog -- Portland, OR --- Creativity - as a process - can be elusive. Schools try to teach it. Artists cultivate it. Writers attempt to pin it to the pages of a book. But what exactly is the creative process? Is it different from person to person, and can it be learned? Innovation leader Mark Fox's e-book Da Vinci and the 40 Answers tackles the issue head-on. For a limited time the complete text can be downloaded for free from the ThoughtOffice web site.

"When I first met Mark Fox at The Wizard Academy in Austin, he blew my mind," says ThoughtOffice CEO and founder, Mark Alan Effinger. "As I watched, Mark spoke about lateral thinking; what triggers neurons as specific words enter through Broca's Area of the brain and bounce around. I knew I had found a fellow brother in arms. Mark clearly understands how our gray matter works behind the eyeballs, where real creativity happens. We're honored that he has offered his book to our clients and innovation seekers."

The process of creativity remains a mystery to many people. And just as many people don't think of themselves first and foremost as "creative". But the last few decades have seen phenomenal advances in the field of creativity, and new methods to open people up to their own creative process, including software for innovation and creativity (it.ly/InnovationSoftwareIntroduction ).

Many seek mentors or teachers to help them light the creative fire in their minds. Self-help and inspirational books have been one part of that equation since the late 19th century. After all, if it's not practical to apprentice at the bench of a master, then a textbook is often the closest alternative. Mark Fox's very detailed e-book Da Vinci and the 40 Answers has proven to be a great asset to the creative and business communities.

In the preface to his book, Fox writes, "This is a business book on creativity, innovation, marketing, and advertising. This book is intended to teach you how to run your business and life better, and the pages that follow do require some real thought. The ideas and concepts presented here are intended to make you think about things differently."

Now, Mark Fox's e-book Da Vinci and the 40 Answers is available free for the asking to anyone visiting the ThoughtOffice web site at http://www.ThoughtRod.com . Da Vinci and the 40 Answers covers the basics of the creative process, offers techniques for enhancing creativity, and illustrates by example some brilliant creative leaps from history. A free download of the e-book can be requested from the company's web site, or by simply e-mailing info@ThoughtOffice.com

"We're grateful that Mark Fox has allowed us to offer Da Vinci and the 40 Answers to our clients," remarked Effinger. "It's such a powerful guide to brainstorming from the ground up, with solid emphasis on the TRIZ innovation process. A perfect partner with ThoughtOffice brainstorming software, where our Expert Topic Questions start the brainstorming process."

About ThoughtOffice:
ThoughtOffice Corporation is a Washington based technology firm focused on innovation and business process development. Since 1986, the company founders have successfully founded and sold nearly a dozen companies, from advertising to laser display technology, software to internet e-commerce. The development team interviewed over 800 business and innovation leaders, and apprenticed with Marsh Fisher, co-founder of Century 21 Real Estate and founder of IdeaFisher, one of the first and most popular brainstorming software programs. The result, ThoughtOffice, takes brainstorming and innovation out of the lab and makes it practical for daily use for business process development, advertising creatives, coaches and CEOs. ThoughtOffice Corporation can be reached at 360-450-6888, by e-mail at info@thoughtoffice.com or www.ThoughtRod.com

About Mark Fox:
Mark L. Fox has spent the majority of his career as a Chief Engineer for the Space Shuttle Program and is now training down to earth companies like yours. He is an author and leading authority on teaching practical creative thinking techniques for business.

At age 31, Mark was the youngest person with the title of Chief Engineer on the Space Shuttle Program. He received NASA's highest recognition of "Launch Honoree" at the age of 23. Mark has an undergraduate degree in Chemical Engineering with an MBA. Having held top management positions in Rocket Science, Aircraft Hydraulics, Engineering Services, Customer Service, Software, and e-Business. He can provide your company with the edge you need to breakthrough innovation blocks. Mark can be reached online at SlyAsAFox.com . Read his blog at http://tangenttime.com and watch Mark fully exposed at www.slyasafox.com/SVN/Video_Press_Kit.html

Contact :
ThoughtOffice
ThoughtOffice Corporation
Portland, OR
360-450-6888
press@richcontent.tv
www.ThoughtRod.com