What is E-Zine and what is it's Use?

Nov. 5, 2010 - PRLog -- E-zine or electronic magazines or newsletters provide the consumer with specific information about a business. They may be sent through email using an "opt in" or subscriber list, or they may be displayed directly on the website. In both cases, e-zines are a great means of relating with consumers. It keeps potential customers coming back to the website to see what new products or services are being offered.

Benefits of E-Zines:

Builds consumer relationships

E-zines keep customers informed of new products and information. They allow consumers to really get familiar with a business. They enhance websites and overall correspondence by encouraging further interaction and feedback. This allows the consumer to build a trust in the company that gives them confidence in any recommendations or advice offered.

Prestige:

An e-zine raises a company profile to expert in its field.

Great exposure:

A company's e-zine can be submitted to an e-zine directory in addition to submitting a website to search engines.

Opportunity for increased income:

Along with the success attained from selling and marketing services through a website, e-zines provide opportunities for further income. Businesses can gain, by selling advertising space through e-zines.

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