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YouTube Viral Videos Provide Viewers Entertainment while Strategically Raising Brand Awareness

The most famous YouTube videos of all-time for their viral marketing prowess are featured in the latest issue of Business Review Canada. From Nike to Google, these marketing clips have made the internet rounds

 
PRLog - Nov. 4, 2010 - CARLSBAD, Calif. -- (San Diego, CA) – The most famous YouTube videos of all-time for their viral marketing prowess are featured in the latest issue of Business Review Canada (http://www.businessreviewcanada.ca/magazines/3466). From Nike’s golden cleats ad with soccer great Ronaldinho to Google’s interactive spot for its web browser Chrome, these marketing clips have made the internet rounds and are the definition of viral success.

A video features a gorilla sitting behind a drum set rocking out to Phil Collins’ “in the Air Tonight,” a fisherman fighting a bear, and a blended hockey puck are but a sample of the videos included in the article. These YouTube videos make the mundane a ‘must see’ and raise brand awareness in the process.

Marketers are quick to point out that the subject doesn’t go viral; the campaign does. Thanks to YouTube, these otherwise mundane brands garnered worldwide attention. The article highlights how effective campaigns and entertainment are not exclusive. In fact, the opposite holds true. The best marketing campaigns are often guised as entertainment. Take a view and learn a thing or two.

Read the full article at: http://www.businessreviewcanada.ca/industry-focus/multi-c...

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About Business Review Canada

Business Review Canada is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Canada. Through its digital magazine, online website, daily news and weekly e-newsletter, Business Review Canada helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors.

Business Review Canada is headquartered in Toronto, Canada. For more information, contact 1-760-827-7800 or visit http://www.businessreviewcanada.ca/

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Contact Email:
***@whitedm.com Email Verified
Source:Chad Recchia
Phone:760-827-7800
Zip:92008
City/Town:Carlsbad - California - United States
Industry:Business, News, Magazine
Tags:business review canada, canada business magazine, youtube, brand awareness, viral marketing
Shortcut:prlog.org/11048154
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