A video features a gorilla sitting behind a drum set rocking out to Phil Collins’ “in the Air Tonight,” a fisherman fighting a bear, and a blended hockey puck are but a sample of the videos included in the article. These YouTube videos make the mundane a ‘must see’ and raise brand awareness in the process.
Marketers are quick to point out that the subject doesn’t go viral; the campaign does. Thanks to YouTube, these otherwise mundane brands garnered worldwide attention. The article highlights how effective campaigns and entertainment are not exclusive. In fact, the opposite holds true. The best marketing campaigns are often guised as entertainment. Take a view and learn a thing or two.
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