Corporate Online Video Packages: the affordable marketing solution for SMEs

Nov. 3, 2010 - PRLog -- In the last decade, this form of communication has transformed from a desirable new media marketing solution into a consumer's commonly used channel for accessing information.  

While online video marketing is growing exponentially, not everybody is a winner. Complex and professional web videos are still accessible mostly to corporations with annual marketing budgets starting from tens of thousands pounds.

But, what about small and medium enterprises (SMEs)? Many businesses in this category spend on their annual marketing what some corporations spend in a day, making it even more difficult to compete with the 'big boys'. This does not mean that SMEs don't have access to online videos, however the quality of what they can get with their budgets is severely diminished in comparison with their bigger competitors'.

There are also some good news. A new type of online video production business model is starting to close this gap. Because the budget and the video quality are the primary problems when it comes to deciding on using video for a business website, the new model tries to solve them both.

A set of video and business components made into one package, specifically designed to suit different business needs (http://www.123video.co.uk), is starting to become very popular for SMEs, and for the right reasons. These are only some of the features these corporate online video packages are known for:
Affordability: With a pricing structure (monthly fee) designed to limit the strain on the marketing budget and cash flow, high end videos are now accessible to anyone.  
Simplicity: Very often business owners find it difficult to get involved in the complicated process of video production, preferring not to get themselves in such a hassle. A video package that shows marketers what they get for what they pay makes life much easier.
Transparency: Because hidden and extra costs are a popular practice in many services-based companies, knowing from the very beginning the exact cost of a video package and of any extra features required, lowers the risk considerably.
High Quality Video: Streamlining operations and keeping the overall costs to a minimum means that a company that offers online video packages will deliver the same video quality as any other major video production company but at a fraction of the cost.

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About 123video

123video is an innovative video production company with a particular and challenging mission: to make professional web videos accessible to all businesses, irrespective of their budget. With our unique pricing policy, 123video is able to offer high quality corporate videos at affordable prices. For more information please visit our website: http://www.123video.co.uk or contact us.