FedEx Launches Global Business Data Visualization Experience

Nov. 3, 2010 - PRLog -- FedEx Express (FedEx), a subsidiary of FedEx Corp.  and the world’s largest express transportation company, launched the next evolution of its ambitious global advertising effort, “FedEx Delivers to a Changing World.”  The heart of the campaign is a digital experience that puts business trends and insights at visitors’ fingertips through a dynamic global business data visualization experience.

At experience.fedex.com, visitors can interact through a world map with data and content provided by The Economist Intelligence Unit on eight world trends initially, including air travel, people in cities, entrepreneurs and success, paper trail, business growth, education, money and happiness, and research and development.  Visitors also have an opportunity to analyze the data, share information, or participate in real-time, online polls.

“At FedEx, we pride ourselves on our ability to offer great customer experiences,” said Malcolm Sullivan, vice president, Marketing, FedEx Express Asia Pacific.
“Experience.fedex.com is an effective way for us to extend these experiences to the virtual world.  By making visualizations of complex and important information available to people everywhere, FedEx makes it easy for anyone to learn about their world and share their discoveries with friends.”

The site employs state-of-the-art technology to deepen the user experience.  It features a custom algorithm for generating morphing cartograms (maps) that can be animated in real-time. The campaign also includes an augmented reality experience that provides a three-dimensional interpretation of global data.  Using a webcam, a consumer can hold up a FedEx print ad to discover a world’s worth of data within the box.

The “FedEx Delivers to a Changing World” campaign will be executed in eight languages across 14 markets including Brazil, Mexico, China, Japan, South Korea, Germany, India and the United Kingdom.  The campaign will include print and online advertising.

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We craft and engineer communication programs and campaigns to bring out and project the essence of an organization, an individual or a product.