2011 RAM Longhorn Is The Official “Truck Of Texas”

Oct. 27, 2010 - PRLog -- Well it has been announced recently that the 2011 RAM Longhorn luxury truck was named the “Truck of Texas” by the Texas Auto Writers Association also known as TAWA. This top honor is awarded at the two-day “Texas Truck Rodeo” coordinated by the professional journalists’ group.

“The Ram Truck Brand is honored to be recognized by TAWA as Truck of Texas,” said Fred Diaz, a native Texan and President and CEO – Ram Truck Brand and Head of National Sales, Chrysler Group LLC. "Given all of its iconic Southwestern design cues, nothing says 'real Texas Truck’ like the Ram Laramie Longhorn. The Texas Auto Writers felt that we got it right; the Ram Laramie Longhorn captures the true spirit of Texas and the Southwest which appeals to people all across America."

The event names three overall winners, including Truck of Texas, SUV of Texas and Crossover of Texas, along with 12 additional categories. Every category they entered, Ram Trucks won. There competition? Fifty-seven pickup trucks, SUVs and crossover vehicles.

“Ram’s new Laramie Longhorn edition proved itself in the toughest truck market in the nation this weekend. This new edition shows that Ram tough DNA can be both capable and comfortable,” said Michael Herzing, TAWA President. “Some of the added touches like the leather saddle bags and other Southwest details are uniquely Texan but appeal to everyone. You’ve got to love how tough it is and how comfortable it is, especially if you’re in a truck all day, like many Texans.”  

Ram Truck category wins included:

Full-Size Truck of Texas: Ram 1500 Outdoorsman
Heavy-Duty Truck of Texas: Ram Power Wagon
Luxury Truck of Texas: Ram Laramie Longhorn

The “Truck of Texas” also known as the Ram Laramie Longhorn premiered at the 2010 Texas State Fair and is the most luxurious truck the Chrysler Group has ever produced. To find out more about the 2011 Ram Laramie Longhorn visit Norman Chrysler Jeep Dodge today.

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Norman Chrysler Jeep Dodge, in OKC Oklahoma, is a new and used auto dealership. We service all makes and models and sell new Chrysler, Jeep and Dodge cars and trucks. Call 1-877-326-9152, or visit us online at http://www.normanchryslerjeepdodge.com