The leading Southern and Central Pennsylvania staffing firm created its comprehensive social media campaign to target both potential employees and hiring authorities throughout the markets it serves, and to drive more traffic to its corporate website. At the core of Berks and Beyond’s social media strategy is its company blog. Updated twice weekly, the blog features both employer and job seeker resources as well as company news, and is automatically fed to Twitter, Facebook, and LinkedIn company pages.
Other components of Berks & Beyond’s progressive internet marketing strategy include LinkedIn profiles for all employees and frequently updated Twitter postings. And while millions are using Facebook to keep in touch with friends, Berks & Beyond is using this powerful social media platform to promote available jobs, recognize top temporary employees, and keep in touch with both employers and job seekers.
The annual VOICE Awards competition recognizes ASA members’ vision, originality, innovation, creativity, and effectiveness in their communication efforts. Berks & Beyond’s President, Chris Garner, is thrilled to have earned top honors this year. “I am proud to be recognized for our efforts in recruiting. Berks and Beyond strives to differentiate ourselves from our competitors when it comes to attracting the best talent available in every one of our markets,” says Garner. “We are planning more changes and additions to strengthen our social media strategy in the near future.”