REAL PUBLICITY STORY: What Clever Little Household Trick Launched A Billion Dollar Business?

Oct. 24, 2010 - PRLog -- REAL PR STORY:

What Clever Little Household Trick Launched A Billion Dollar Business?

WE WILL NEVER KNOW . . . HERE’S WHY

The book that tells the story never made it into our world.

Sure, you can order it from Amazon . . . if you knew it existed.

But nobody knows, and here’s why.

The author hired a big company that represents a few big name personalities and paid the bucks they asked for a retainer based publicity campaign.

They had a five month pre-publication plan (as the author goes over the plan with Annie, Annie made some mental comments.  They included:

•   Don’t think that will work
•   This is not how you get the job done
•   NO WAY are you going to get that one
•   That is absolutely ridiculous  
•   Who thought of this plan?

Then the author spilled it.  INTERNS.

She was handed over to the intern department of the big PR firm.

:)

So for five months before the publication date a team of well meaning interns TRIED to execute the PR plan that was rooted in thin air.

Lots of books were sent out:  NOTHING HAPPENED

Lots of email blasts were sent out:  NOTHING HAPPENED

The author wants Annie to fix it.  Can Annie get the word out on the book overnight?

Can Annie get the author booked on a dozen or so high impact radio shows with thousands of listeners FAST?  

YES SHE CAN!

Annie knew exactly how to position the book for instant success!

BUT NO:  The author DEMANDS that Annie give her twice the services (yes, that twice the number of interviews) at 1/2 the usual fee for the campaign.

NOT GONNA HAPPEN

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Clients love working with Annie because she will only offer you a Contract if she feels she can deliver the outcome and then goes one step further, guarantees that you get your media booking or you don't pay.  

Annie provides ACCESS to the media at a fraction of what the other PR firms charge.  

And, if NOTHING HAPPENS you don’t pay.

Wouldn’t You Rather
Work With Annie Jennings PR?

******WANT MORE PR REAL STORIES?*********

REAL PUBLICITY STORY LINK Packed With Real Publicity Stories:  Just click and listen to the MP3 audio at http://www.anniejenningspr.com/publicitypro.htm

You can find lots more book publicity, book PR, book promotion and book marketing tips, ideas and strategies at the national PR FIRM Annie Jennings PR

PR FIRM PUBLICITY SITES: http://www.anniejenningspublicity.com

and book promotion at  http://www.anniejenningsbookpromotion.com

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Annie Jennings of the publicity firm, Annie Jennings PR, is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors. Annie's goal is to help you access the media in a way that works for your purpose, your objectives and your message.