MSLP Closes Friday with Record Volume and Sponsors MMA Jake Shields for UFC 121

Oct. 23, 2010 - PRLog -- MusclePharm(R) Corporation (OTCBB-MSLP - News), one of the fastest growing nutritional supplement companies in the United States with a proprietary formulation used in its portfolio of performance products, today announced UFC star Jake Shields will be wearing MusclePharm apparel at the UFC 121 co-main event, which takes place on October 23 from the Honda Center in Anaheim, California.

UFC 121 Matches draw an estimated 850,000 pay per view buys and is watched by an estimated 10 million viewers.

"UFC has been a tremendous partner for our company, and the exposure we will receive Saturday night addresses the perfect demographic for our brand. We are very excited to have one of our MMA athletes featured as the co-main event," commented Cory Gregory, MusclePharm's President. "This branding opportunity with UFC will further increase MusclePharm's brand awareness and expand MusclePharm's supplement and apparel market penetration."

Shields (25-4-1) is in the midst of an impressive 14-fight win streak, with wins over decorated veterans including Yushin Okami, Carlos Condit, Paul Daley, Robbie Lawler, Jason "Mayhem" Miller and Dan Henderson during that stretch.
In his last fight, which took place under the Strikeforce banner, he defeated Henderson by decision. It was the last fight under his contract, however, and despite being the Strikeforce middleweight champ, he abandoned the belt to sign with the UFC as a free agent. Upon moving to the UFC, he returned to the 170-pound division, in which he's spent most of his career.

Jake Shields is the number 1 contender at 170 weight class, and with a win Saturday night he is expected to be next in line for the title shot.

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