Bazensky's Expands, Poised to Flourish in Economy

Oct. 21, 2010 - PRLog -- Baltimore, MD – Three generations of Bazensky family members have been helping furnish Baltimore homes for forty years.  Working with the economy, CEO Nisa Felps, is transitioning to a new location expanding from the niche product of patio and dinette furniture to a more all-encompassing furniture destination store.  The new store will be located at 917 Middle River Road in Middle River, just 10 minutes from the store’s current location on Joppa Road in Parkville.
   “Bazensky’s Patio and Dinette has been a specialty furniture store for 40 years, and we have been very successful,” says Nisa Felps.  “The reality is that the market has changed and with it, we are changing our business paradigm so we can be around for another forty! “
   “We are not changing our raw DNA,” says Nisa.  “What has made us successful over the years remains a constant, but we are expanding our inventory, offering new services and maintaining the Bazensky name with all that that entails.”
    The new store, Bazensky’s Furniture, will offer an array of furniture pieces from living, dining room, bedroom and youth furnishings.  Half of the store will be designer-inspired, moderately priced furniture that clients can order, offering custom sizes, fabric, wood and metal options.  With sofas starting at $599, Bazensky’s will also offer interior design help – something which has always been a part of their service to generations of customers.  
   The other half of the new destination will be a warehouse close-out section for shoppers searching for a bargain.  All warehouse products will be 50-70 percent off retail, sold ‘as-is’ with sofa prices starting at $399, chairs for $50 and tables for $50.  The warehouse will also include accessories and one-of-a-kind merchandise.
   The statistics look promising for Bazensky’s new store and location.  Furniture Today’s Director of Research Dana French states the latest consumer spending figures from the Department of Commerce indicate “retail sales of furniture and bedding will increase 3% or so for all of 2010, after experiencing devastating, consecutive sales decreases in 2009 and 2008.”
   In addition, as revealed by a Furniture Today/HGTV consumer survey* fielded last January, seven out of ten consumers have home redecorating on their mind. More than half of the 8,000 responding consumers stated that they plan to buy new furniture this year.  The survey goes on to report that 78% of consumers under 35 and 74% of consumers between the ages of 35 and 44 plan to buy furniture.
   For three generations of Bazenskys, success has as much to do with family, both their own and that of their customers, as much as it does consumer trends.  The Bazensky signature trademark of service, often referred to as “Bazensky love” is that indelible “something” that keeps customers coming back.  Nisa’s grandmother, Rae, continues as the company’s bookkeeper – a job she has held for four decades.   Nisa’s mother, Miriam, the company’s owner, focuses on customer service and accounts payable, while Nisa, as CEO oversees management, administration and the overall vision for the future of the store.
   “I am a big picture person,” says Nisa.  “From my grandmother I have learned that everything is in the details and this has taught me that proper attention to details from the beginning avoids larger problems later on.”
   “From my mother, I have gained a true appreciation of the art of customer service.  She defines our level of responsiveness by listening carefully to customers and coming up with a solution that will works for them.  That service transcends into our overall approach to our clientele.  It is this, three generations of entrepreneurs, which creates the true strength and success of Bazensky’s,” she says.
   As part of Bazensky’s expansion, a brand new logo accompanies the change, complete with a tagline that reads: From our home to yours, capturing the family’s warmth and clear connection they have with their clients and hope to build with new customers.
   Bazensky’s Patio & Dinette in Parkville will be open through November 14 with up to 70 percent off on inventory.  Bazensky's Furniture is now open at 917 Middle River Road in Middle River, Maryland.  You can follow the news and updates on Bazensky’s Furniture at www.bazenskys.com as well as on Facebook and Twitter.  
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* Furniture/Today and HGTV’s January 2010 Consumer Views Survey received responses from 8,420 U.S. consumers. The survey fielded as part of HGTV’s Ideas weekly e-newsletter. Because of the large sample
size, the survey data can be projected within this population with a margin of error of plus or minus 1.1%. The sponsor of this presentation, Fairmont Designs, had no involvement in collecting, analyzing or reporting the data.

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