XYIENCE Makes a Mixed Martial Arts Fan’s Dream Come True in Nationwide UFC Sweepstakes

Oct. 21, 2010 - PRLog -- LAS VEGAS —Michael Popowitz is a huge fan of the Ultimate Fighting Championship (UFC) and XYIENCE’s Xenergy Premium Mango Guava.  The 23-year old Los Angeles art student can swing the cost of a few cans of the official energy drink of the UFC, but his sister—also a UFC fan—has had to foot the bill for their fight tickets…until now.

As the lucky mixed martial arts (MMA) fan selected at random to receive the grand prize in XYIENCE’s nationwide UFC Getaway in Las Vegas sweepstakes, Popowitz can now repay the favor by taking his sister Alexandra Popowitz, along on a dream UFC weekend in Las Vegas that’s compliments of XYIENCE.

Mr. Popowitz receives roundtrip airfare for two to Las Vegas, hotel accommodations and two tickets to UFC 125, which takes place on January 1. He will also attend a meet-and-greet with XYIENCE team athlete and legendary UFC fighter Wanderlei Silva as well as a two-hour training session at Silva’s Wand Fight Team MMA training facility, also in Las Vegas.

“My sister Alexandra is a huge UFC fan and she paid for us to go to UFC 91 and UFC 104, and now I can finally repay the favor by taking her as my guest,” says Popowitz, who has been a fan of the UFC since 2003 and says he has aspirations to one day become an MMA referee. “We are both huge fans of Wanderlei Silva too; he’s been one of my favorite fighters for years. I’m hitting the gym so I can ready for my training session. I have never won anything before and I would like to thank XYIENCE for making this dream possible.”

   XYIENCE received thousands of entries in the four-month-long sweepstakes held across nearly 40,000 independently owned Xenergy retailers in the U.S.  The Las Vegas based energy drink company also awarded 10 second-place prize packages that each include a video game console and a 2010 edition of an MMA video game. Thirty third-place winners received gift cards redeemable for a future UFC pay-per-view event.

“The response was tremendous, and we couldn’t be more pleased with the response from Xenergy drinkers and our independent retail partners,” says Reuben Rios, XYIENCE’s vice president of sales. “Promotions like this enable XYIENCE to offer independent stores the chance to offer their shoppers exciting opportunities that translate into greater brand loyalty for both the retailer and XYIENCE.”

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-er-gy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.