Six Free Traffic Strategies | Track It Or Lose It

Oct. 21, 2010 - PRLog -- This is the second in a six part series of Free Traffic Strategies. If you have missed the first one just scroll down or visit our website listed in the resource box below.

Aside from attracting the proper audience for your web site, you also need to track your traffic to get the best conversion rate that you can. By now you also need to know exactly what you want your traffic to do when they get to your site, whether it's to buy a specific product, call you for an appointment, or sign up to an email list. When you know that, you can set up your tracking codes. This is one of the best of our free traffic strategies.

This article series is all about free traffic strategies and methods, so some people may not be as concerned about testing and tracking conversions since no money is being paid, but you still need to do this.

I know for myself that even with free traffic, I would want to know if by making a small change on my site I could reach 6% conversions and not just 5%. You might not be spending money on traffic, but you will be spending time, so it's still important to track.

There are many things on your site that you can track, and a few things off your site as well.

Free Traffic Strategies | On site tracking:

• Your headline
• Bullet points
• Pictures/graphics
• Opt-in box placement
• Amount/length of content
• Length of time on your site
• The percentage of who took the desired action
• And just about everything else from the background color, size of the font, and even your domain name.


Free Traffic Strategies | Off site tracking:

• What site the visitors came from
• What site they are going to (clicking off of your site)
• What ads are performing the best on other sites


As you can see, there is a lot that can be tracked, but don't let that stop you from setting it up. Once it's set up and working, you don't have to really do much else except for changing small things on your site to see which change performs better.

Free Traffic Strategies | Test And Tracking
Testing and tracking is all about finding what your visitors like the most and what makes them take your desired action the most.

For example, many online marketers are building their email lists by offering a free gift in exchange for the visitor entering their name and email address in an opt-in box. In this case the desired action that the marketer wants the visitor to take would be to join their email list.

Many time marketers would create fancy looking landing pages with nice graphics, some good copywriting to explain about the free gift, and maybe even a video. If you saw one of these pages you would probably think that it would get some nice conversion rates in the amount of visitors to join their list.

However, some marketers have found that this type of landing page is actually not the best way to go in terms of what converts better. Many marketers are now using very simple landing pages where there is very little written content and almost no fancy graphics, with just a short headline and an opt-in box.

How do you think they figured this out when the "obvious" best page was not actually the best page after all? They tracked everything!

They knew where the traffic was coming from, they knew how many reached the landing page, and they knew how many converted into a lead by joining their list. They set up the proper tracking and over time they were able to see what was working best and what wasn't.

Note:  I am not saying that you should go out and change your pages to be all simple styles. It is also important to say that not everything works the same for all lists/marketers. What works for some does not necessarily work for others, even though on the surface things may seem the same.

To start you can use simple web site "counter" tracking, as many of them these days provide a lot of the needed tracking information.

You can try Google Analytics or StatCounter.

The next article in this series of Free Traffic Strategies will be Free Instant Social Traffic – don't miss it!


Get our free guide to Traffic Magnet Traffic Strategies.

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John Jay is the reviewer and author of numerous money making and money saving articles.