Westcomb Launches New, Revamped Website

Oct. 20, 2010 - PRLog -- VANCOUVER, B.C. – Westcomb, manufacturer of Canada-built outdoor apparel of the highest quality, launches a redesigned website at www.westcomb.com. As demand for Westcomb’s category-defining products increases, the Vancouver-based company has added a new, user-friendly feature that allows customers to order products directly off its site.

Westcomb’s new site has simplified the shopping experience by allowing Westcomb customers to find, research, and buy their favorite gear all in one place. With detailed product descriptions, features and benefits, and photos on each product page, the new site allows customers the ability to easily browse and compare colors, styles and models in a centralized location before adding to their cart and checking out on this one-stop-shop site.

“While our website redesign is intended to make online shopping easier and more efficient for our customers, conceptually we really wanted the site to create meaningful points of distinction between Westcomb and other companies in the outdoor apparel market, and between the specific products in the lines we've created,” said Westcomb founder Alan Yiu. “For example, the new site not only showcases the industry defining fabrics we source, but also shows how we intentionally use ingredient brands in each piece of gear to create the optimal experience for specific outdoor applications.”

Also featured on the new site is Westcomb’s collection for Fall 2010, which includes new insulated jackets featuring 850 Fill Power pristine Hutterite Down sourced from Northern Canada. In the Thermotek category, Westcomb introduces three pieces (two down products and one new Polartec® product) that set the bar for warmth in the world’s most demanding places. In addition, four new eVent® fabrics shells have been re-designed with new features and updated style lines.

To check out the new site, visit http://www.westcomb.com/.

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About Westcomb:
With 100-percent of its design and manufacturing based in Vancouver, British Columbia, Westcomb uses its ‘True Form’ design philosophy to create functional, uncomplicated gear of the highest quality workmanship. The company, founded in 2004, partners with the world’s leading material innovators – names like Schoeller, eVent fabrics, Polartec and Pertex – to engineer technically advanced gear constructed with the most cutting-edge materials available, often creating industry ‘firsts’ in the process.

The company’s design philosophy and unique manufacturing arrangement has led it to international accolades, including a Backpacker Editors’ Choice Award, a Skiing Magazine Best in Test Award, four APEX Design Awards from Polartec as well as an ISPO ‘Brand New’ award. For more information about Westcomb, visit http://www.westcomb.com or on Facebook at facebook.com/westcomb.