VIVA Travel Guides Publishes Ebook as an App for the iPhone and iPad

Oct. 21, 2010 - PRLog -- VIVA’s app allows international travelers access to its acclaimed, up-to-date Ecuador guidebook, as well as videos, photos, breaking news updates with instant blog, Facebook and Twitter notifications, and the option to purchase additional international guidebooks.

Get the free app here: http://itunes.apple.com/us/app/viva-travel-guides-ecuador/id383146431?mt=8

“We are very excited about the app. It allows us to take our existing EPUB format eBooks and easily make an iPhone app to reach the rapidly growing digital reading market,” said Paula Newton, managing editor at VIVA Travel Guides. “Travelers can now access our guidebooks with their iPhones offline without carrying around a heavy paper book.”

“As a writer, I am very excited about this initiative and using AuthorMob technology to reach a broader audience to sell more books,” said Crit Minster PhD, author of several books in the VIVA Travel Guides series. “The app helps us give readers up-to-date information and allows us to simultaneously market our books to continuously attract and interact with new readers and community members. We can now send out messages to our biggest fans as "push notifications" informing them about events such as book releases or our VIVA Travel Writing Boot Camps.”

VIVA’s app created by AuthorMob also has features that help cultivate a fan base across social networking platforms like Facebook and Twitter.

“AuthorMob enables publishers and authors to sell and promote their content as iPhone and iPad apps to reach a large and expanding audience that has already downloaded more than seven billion iPhone apps in an arena where the second most popular app category is books,” said Jason Halberstadt, CEO at Metamorf. “Now publishers and authors can dramatically lower the costs and technical barriers involved in building apps, and begin to sell their titles in the App Store. It only takes a few minutes to have your own app up and running.”

About VIVA Travel Guides
VIVA Travel Guides publishes the most up-to-date travel information and advice for Latin America. Since 2005, its revolutionary community-written guidebooks and website to  have been helping travelers to discover the best of Peru, Colombia, Bolivia, Chile, Nicaragua, Ecuador, and Galapagos. With its headquarters in Quito, Ecuador, this US-owned company's travel guide content reaches over 1 million readers per year.
To learn more about VIVA Travel Guides, visit http://www.vivatravelguides.com.

About AuthorMob
AuthorMob is an app-building service that creates iPhone and iPad applications specifically for authors and publishers to utilize to promote new releases, free samples and bonus material on a personal bookshelf within the app to readers who then browse, buy and download the books to read offline.

AuthorMob is a service of Metamorf, a USA-owned and operated company that has helped its clients achieve success on the web since 1997.
To learn more about AuthorMob, visit http://www.AuthorMob.com
Follow AuthorMob on Twitter: http://twitter.com/AuthorMob

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V!VA Travel Guides is reinventing the Travel Guide from the ground up. First hand reports from professional travel journalists, local experts, and travelers across the globe make V!VA the world's most up-to-date, accurate travel guide series.