Mobile Proximity and Location Based Advertising within Reach Available through Bharatbook

Oct. 19, 2010 - PRLog -- Mobile Proximity and Location Based Advertising within Reach

Mobile location advertising has been discussed and executed for more than a decade - since the heady days of the ecommerce boom. Companies engaged in the discourse then included: E*Trade, Gap, Exxon, NTT DoCoMo, Dentsu, Active Sky, SmartRotuaari, and many more. Japan, Korea, Finland, and Belgium took the lead in commercial deployment, while United States advanced in incremental pilot testing. The distinction between proximity services and location services reside in the applied use. The services encompass a wide variety of retail industries including fashion, travel, banking, food and beverage, and services such as cobblers, dry cleaners, and auto.( http://www.bharatbook.com/detail.asp?id=155416&rt=Mobile-Proximity-and-Location-Based-Advertising-within-Reach.html )

This report presents location and proximity services that are successful and the companies behind the solutions.

In the report we target Tier 1 providers:

* Mobile Ad Exchanges and Networks
* Mobile Platform Developers
* Mobile Content Providers
* Mobile Ad Campaigns and Creators

Methodology

Companies are presented so that the audience may gain insight into the operational and financial levers of management. Activities that catapulted each company forward are highlighted in context of their business model. Seasoned thought-leaders from within the executive teams of each company provide their expertise to detail a vivid picture of what it takes to succeed today and what technologies will provide unique value to the industry in 2012.

Companies Researched :  Acuity, Acxiom, Gloto,  iAD/Quattro, Layar, Mobile Dreams Factory, mOcean, NAVTEQ, Ogilvy 360 Digital Insight, Peer39, Placecast, V-Enable/ AdXchange

Audience:

* Mobile network service providers and wireless carriers
* Location determination and presence detection vendors
* Mobile marketing and advertising companies, brands, and media companies
* Value-added service application developers including location-based and location-enabled
* Cellular positioning (A-GPS and U-TDOA), RFID, and Bluetooth product and service suppliers

For more information kindly visit : http://www.bharatbook.com/detail.asp?id=155416&rt=Mobile-...                   
 
Related Reports

Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In U.S
http://www.bharatbook.com/detail.asp?id=147297&rt=Mobile-...

Location-based information points the way to mobile customer interactions
http://www.bharatbook.com/detail.asp?id=134040&rt=Locatio...

Or

Contact us at :

Bharat Book Bureau
Tel: +91 22 27578668  
Fax: +91 22 27579131
Email: info@bharatbook.com
Website: www.bharatbook.com
Follow us on twitter: http://twitter.com/3bbharatbook

# # #

Bharat Book Bureau is the leading business information aggregator providing market research reports and online databases. Bharatbook is also into the business of marketing conferences worldwide and undertakes custom research.