Google TV Has Just Been Launched With New SEO purposes

Oct. 18, 2010 - PRLog -- Google TV has recently launched and SEO consultants agree it will certainly have a large impact on the web in a number of ways. The main impacts of Google TV from a business perspective will be positive and include expected changes to:
•   Local Business
•   E-commerce
•   Social Media
•   Google search

For local business it is certainly positive that people can now access Google’s geo-targeting advertising from their couch.  Through Google TV users will be able to find local business information with greater ease and convenience.  Google search function will now be available in a person’s home, on their TV, making it more accessible to find local businesses and small businesses in their area.

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E-commerce is also expected to benefit from the introduction of Google TV, which has now put the entire web at the fingertips of TV viewers all of the time.  Now, when a viewer sees a commercial on TV or sees a product or service on a TV show they can very easily flip over to the web and find the product or service and even purchase it, without leaving the couch.  The immediate access to e-commerce that Google TV will offer will make search engine optimization (SEO) and internet marketing even more important for the small business owner.

Social media sites like Facebook, Twitter and YouTube are also likely to prosper from Google TV as these sites will become more convenient and accessible for people to use.  People will be able to communicate easily from their couches or recliners.  As a result it is very possible that TV will become the primary platform for communications like:
•   Skype
•   Gmail
•   Facebook
•   Twitter
•   Video chat

For the small business owner, establishing a social media presence is going to become even more important as users will be able to access social media sites more frequently and conveniently, which means their use and popularity will likely grow. As a result businesses will want to include social media as a key part of their internet marketing strategy

As Google TV becomes more popular so will Google search, which will now be just a click away on the most important and often used screen in a person’s home – the TV.  The increased accessibility of Google search means that businesses really need to improve their SEO strategies in order to take advantage of the internet as a key marketing tool and establish a strong online presence.

Ultimately Google TV will have a great impact on small business, providing a lot of benefits and opportunities to help businesses prosper online if they establish smart internet marketing strategies.

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