PCG Digital Marketing Hosting Free POD Score Webinar

Oct. 18, 2010 - PRLog -- Brian Pasch, CEO of PCG Digital Marketing, is inviting car dealers and members of the Automotive Digital Marketing Community to join his free webinar October 26th entitled POD Score™ & Its Impact on a Dealer’s Automotive Advertising ROI.  

Details of the Free Webinar:

Date: Tuesday, October 26, 2010
Time: 1:00 PM – 3:00 PM EDT

Space is limited.  Reservations are required and can be made by visiting https://www1.gotomeeting.com/register/374409225 .

A dealer’s POD Score is a measurement of how much of their brand equity is being diverted to competitors, lead collectors and uncontrolled commentary about their dealership.  Attendees of the webinar will learn how this number can impact the ROI on all dealership automotive advertising.

A POD Score™ can give dealers a quick measure of how well their name is being defended online when consumers perform a “direct search” on their name in Google.

The Google page one listings that make up a POD Score™ are:

•   Google Adwords Campaigns
•   Google Maps
•   Organic Listings

According to Pasch, “Car dealers across the United States are under attack from competitors and hostile parties. Car dealer websites are being pushed off Page One in search engine results by larger websites that employ search engine optimization strategies.  Dealers for the most part are unaware of this attack let alone know how to defend themselves.”

Pasch’s data and research findings show that 50-70% of Google Page One, on average, is NOT controlled by the dealer.  Among the competitive elements found one Page One are lead collectors, reviews sites, optimized competitor sites, and bait and switch portals.

Pasch encourages dealers to perform a direct search for their name in Google to get an idea of how well their brand identity is represented online.  The free webinar will explain how the POD Score is calculated and how dealers can increase their score.  By increasing the POD Score, a dealer can effectively increase their advertising ROI by directing more consumer leads to their own website, instead of a third party lead collector’s or competitor’s site.

For more information about calculating a POD Score, visit http://www.podscore.org/

About the Brian Pasch and PCG Digital Marketing

Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

PCG Digital Marketing
45 W River Rd
Rumson, NJ 07760
732-450-8200
http://www.pcgdigitalmarketing.com/