Brian Pasch Will be Keynote Speaker at DrivingSales Executive Summit

Oct. 18, 2010 - PRLog -- Brian Pasch, CEO of PCG Digital Marketing, is a featured keynote speaker at the 2010 DrivingSales Executive Summit in Las Vegas.  Pasch will address attendees Tuesday, October 19th at the Encore Hotel.  Brian Pasch will be outlining his case why dealer principals need to create a formal Search Marketing Strategy for 2011.

According to Brian Pasch, car dealers have outsourced their Search Marketing Strategies without a formal plan of attack. Pasch encourages dealers to create a Search Marketing roadmap for their dealership in 2011 and to take a leadership role in seeing it implemented.  

“Dealer principals need to get serious about understanding the fundamentals of how Google works.  Dealers must understand how search engines can be leveraged to increase traffic to their website.  Car dealer websites produce highest quality leads and dealer principals need to better understand how to drive more traffic, leads and sales to their business.  Dealer principals must take a leadership role in 2011 for all their digital marketing initiatives. “

Following his keynote address, Brian Pasch will be leading a breakout session on Automotive Search Engine Optimization (SEO) strategies.  Mr. Pasch will be demonstrating how dealers can increase their visibility for their brand in their primary market area.  He will also show car dealers how to calculate their POD scoreTM which is a reflection of how effective their advertising investments are being rewarded online.

Pasch will be sharing his research and real-time data to present his case that Dealer Principals need to have a strategy to stay relevant and appear on Page One search results.  Since over 90% of consumers research a new or used car purchase online, dealers who do not appear on Page One for popular searches will receive less website visits and sales.

The DrivingSales Executive Summit is an exclusive automotive event focused on cutting edge dealership operations.  It features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.

Brian Pasch is a noted Automotive SEO expert and in-demand speaker. He frequently travels the country leading Automotive SEO based seminars and hands-on demonstrations.  Brian will also be speaking at the 9th Annual Digital Dealer Conference & Exposition, also in Las Vegas, from October 12-14th.

Automotive professionals who have not yet registered for the DrivingSales Executive Summit can do so online at http://drivingsalesexecutivesummit.com/registration .
 
Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.  

About the Brian Pasch and PCG Digital Marketing
Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

PCG Digital Marketing
45 W River Rd
Rumson, NJ 07760
732-450-8200
http://www.pcgdigitalmarketing.com/
http://www.podscore.org/