From his side, Mohammed Minawi; the newly appointed GM of Ipsos Jordan said: “As exciting as the research industry has been in the past decade, it is the industry’s future that holds the most exciting opportunities yet. With the arrival of the digital age, and with the inroads that technology has already made within our own industry, we are able to offer detailed insights into consumers’ lives that have not been possible in the past. Today, our clients are not only looking for numerical information, they are looking for actionable insights that can support them in making strategic decisions relating to their business. This has been and will continue to be what we strive to deliver. Furthermore, with technology at the core of our offering, we can now offer clients better, faster, and cheaper solutions. Ipsos is already investing heavily in this area of our business to ensure that companies in Jordan are able to make use of the latest and most advanced research tools and methodologies used globally. I would also like to take this opportunity to thank our clients for putting their trust in Ipsos over the past years. Our leading position in Jordan and MENA would not be possible without them, and we look forward to further solidifying these long-standing partnerships in the years to come.
On this occasion, Mustapha Tabba; Ipsos MENA COO, expressed his pleasure stating: “We are glad to have Mohammed Minawi at the helm of our operations in Ipsos Jordan. The complexities of our markets today and the challenges that we face within the region, require strategic capabilities and highly qualified hands-on management. Mohammed is more than capable to lead Ipsos Jordan in the next phase of its development, solidifying its role as the unrivaled supplier of insights and research in Jordan, a position it has held over the past 14 years, and one that Mohammed was instrumental in achieving during his tenure. We are confident that Mohammed will succeed in all his mandates and strengthen our partnerships across all sectors and with all our partners.”
It is worth noting that Mohammed Minawi holds a BA in Business Administration and a MBA from University of Leicester in the United Kingdom. Mohammed has had numerous achievements during his 10 year tenure at Ipsos Jordan, as well as accomplishments in managing several tasks on a regional level, across MENA, aimed at solidifying Ipsos partnerships with a number of strategic clients. In those, Mohammed had achieved both significant growths in business as well as high levels of client satisfaction.