WellCentrix Releases First White Paper: How the Web is Changing the Culture of Medicine

Oct. 18, 2010 - PRLog -- Healthcare marketing, communication & IT consulting firm WellCentrix (http://www.wellcentrix.com) has released its first white paper on how the web and social media are changing the culture of medicine.

Written by WellCentrix partner Casey Quinlan, the paper offers insights  on why social media has become a communication tool for healthcare. Ms. Quinlan also offers some advice on how medical practitioners and facilities can join in the conversation online without drawing the ire of HIPAA compliance officers.

"As a health activist myself, I know that the healthcare information available online can sometimes be suspect," says Quinlan. "My goal with this white paper is to give healthcare practitioners some clear ideas about how they can join the discussion, and improve the quality of information and resources available to patients online."

The white paper can be downloaded via the WellCentrix site (http://www.wellcentrix.com/pdf/Social%20Media%20&%20Healthcare-Changing%20the%20Culture%20of%20Medicine.pdf)

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