"Every summer we would go to Baja. For me it is was all about the cultural expe-rience:
Today, Chef LaLa has become synonymous with the traditional approach to bold Latin flavors, using fresh natural ingredients and focusing on health. Chef LaLa is a certified nutritionist, and has become a celebrity in her own right, having been featured on such shows as The Today Show, Dr. Oz, Martha Stewart Living, and Despierta América. She has written two cookbooks, Latin Lover Light and Best Loved Mexican, and is a spokesperson for the American Diabetes Association.
The timing of the launch of CHEF LALA HOMEMADE could not have come at a better time. The market for Hispanic Foods is enormous and growing rapidly and is currently measured at approximately $7 billion. This is being driven by the ex-plosive growth of the Hispanic population, but also by the growing interest in Latin flavors among non-Hispanics. With new research indicating that Hispanics live longer than any other ethnic group, focus will move to the healthy components of the Latino diet.
As the only major Latina celebrity-chef branded line of food products, CHEF LALA HOMEMADE combines tradition and authenticity with a thoroughly modern marketing approach designed to appeal to both Hispanics and non-Hispanics. As a result, CHEF LALA HOMEMADE is virtually in a category by itself—a category we call "Nuevo Auténtico."
At the opening day of Expo East, Chef LaLa herself showed attendees how her Carne Asada-Fajitas Marinade, Chipotle Flavored Oil, and Tomato-Serrano and Tomatillo-Jalapeñ