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Sony India Unveils Mega Diwali Offers

Sony has introduced a very attractive 3D festival offer which is a Lucky Draw Coupon Scheme. On the purchase of any Sony product, the customers stand a chance to win several Sony 3D products.

 
PRLog - Oct. 16, 2010 - Sony looks forward to celebrate the festive season with our valued customers. This year, Sony will bet big on 3D and invest Rs. 45 crore towards 3D related marketing activities. There would be a 360 degree communication campaign that includes television commercial, print advertisements, online promotion, out-of-home and shop- front activities.

Consumer sentiments are buoyant during the festive season and they tend to splurge more on consumer electronics; Sony plans to cash on this opportunity with attractive consumer promotion offer.

Sony has introduced a very attractive 3D festival offer which is a Lucky Draw Coupon Scheme. On the purchase of any Sony product, the customers stand a chance to win several Sony 3D products. 100 first prize winners would get 3D BRAVIA package which is inclusive of 3D TV, 3D Blu-ray player, 3D surround sound speaker, 9 software titles with 3D content and 2 pair of 3D glasses.  500 second prize winners would receive 3D PlayStation3 while 1000 third prize winners would receive 3D Cyber-shot cameras. Introducing another innovative offer on BRAVIA, Sony will provide free Cordless/ Wired headphones or 4GB USB pen drive and complimentary installation.

To ensure that the consumer enjoys the perfect 3D experience during the festive season, Sony has introduced attractive bundle promotion offers on 3D BRAVIA TVs which provide the customer complete set of Hardware and software requirements to ensure an uninterrupted 3D viewing experience. Sony’s entry level model of 40 inch BRAVIA 3D TV will be available at a price of Rs. 1, 23,900* and will be bundled with 3D Blu-ray player, 3D Surround Sound speaker, 9 software titles with 3D content and 2 units of 3D glasses.

Sony has also introduced the Home Theatre Combo offer which extends discounts up to Rs. 4000 on combined purchase of any BRAVIA LCD TV with select Home Theatre systems. The scheme also offers Free HDMI cable and Installation service along with purchase of Home Theatre System. On the purchase of Sony Blu-ray Disc Player, consumers get 2 Blu-ray titles of Michael Jackson’s “This is It” and “The Last Legion” free of cost.

Cyber-shot category has also extended its promotion offers wherein the consumers can chose any camera from the Cyber-shot range starting at a special Diwali price of Rs. 5,990 and avail the bundle offer of 4GB Memory Card and Carrying Case free of cost during the festive season. Sony has also introduced new Handycam models at extremely attractive prices starting at Rs. 14,990 along with a Free Carry Case which is sure to capture the audience’s attention.

To ensure that all these offers are even lighter on the customer’s pocket, the payment procedure is made convenient and affordable by Zero Percent Finance Offer and Zero Processing Fee. Sony is offering attractive EMI offers on Select Credit Cards as well.

For more information, check here - http://www.sony.co.in/microsite/diwalipromotion/index.htm...

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Source:Sony India
Industry:Offers, Discounts, Technology
Tags:3d, 3dtv, sony, sony india, Technology, 3dplaystaton, 3dcamera
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