PRLog - Oct. 15, 2010 - SAINT CLOUD, Minn. -- ST. CLOUD, Minn. – October 2010 –Award-winning entertainment journalist and TV host Nancy O’Dell will join Creative Memories, a leader in the scrapbooking industry, in launching a new book, “Full of Love”. Nancy O’Dell and Creative Memories also launched a new line of products aimed at making scrapbooking quicker, easier and more fun for busy moms.
Following the birth of her first child, O’Dell chronicled the experience in “Full of Life: Mom-to-
Written in conjunction with Creative Memories, “Full of Love” explores the power of the family photo album to create confident, secure, happy kids.
O’Dell is distinctly qualified to talk about the value of family scrapbooking, which she learned from her mother and grandmother. It’s a skill she has pursued throughout her life and continues to share with her own children today.
Illustrated with sample album pages and filled with how-to tips, “Full of Love” draws on Nancy’s own experiences, the advice of renowned child psychologist Dr. Kenneth Condrell and the expertise of acclaimed photographer Ulrica Wihlborg.
“Full of Love” is available on Oct. 15, 2010 and can be purchased at http://www.creativememories.com/
The Nancy O’Dell Collection
The Nancy O’Dell Collection by Creative Memories features a sophisticated design palette and motifs that reflect O’Dell’s own esthetic point of view and fashion sense. The first introduction in the collection is an all-in-one scrapbooking bundle that offers everything busy moms need to quickly and easily create an album. The bundle includes an album, no-fail page layouts, decorative papers and embellishments, clever tools, an easy-to-follow 50-page idea book and a designer-inspired tote to keep everything organized on the go. A downloadable version of the designs will also be available to create digital photo books.
Loren Castronovo, Creative Memories’ Vice President of Global Product Development is excited to work with such a scrapbooking advocate. "Nancy brings a celebrity’s flair and a mother’s heart to this project,” she said. “She loves taking photos and understands how important albums are to families.”
Castronovo added that the new collection will appeal to all types of customers. “We can’t wait to introduce Nancy’s scrapbooking line this fall, then build on the collection in 2011 with other products that give moms really easy ways to organize, celebrate and share their family photos.”
The Nancy O’Dell Hummingbird Series by Creative Memories is available at http://www.creativememories.com/
About Nancy O’Dell
Nancy O’Dell is a leading entertainment journalists and TV hosts. She was the anchor of “Access Hollywood” for 13 years and the host of “The Golden Globes Arrivals Special” for the past nine years and has played host to the "The Tournament of Roses Parade” on NBC for the past 10 years. Other annual network broadcasts Nancy has hosted include the backstage portion of “The Golden Globe Awards” live telecast and the ”Emmy Awards Red Carpet” pre-shows for NBC, ABC and Fox. Most recently, Nancy was selected by Oprah Winfrey and Mark Burnett Productions to host one of the Oprah Winfrey Network’s (OWN) premiere primetime shows entitled “Your Own Show” which airs in January 2011.
In addition to being an Associated Press and Emmy Award-winning reporter, Nancy is an entrepreneur, book author and philanthropist. Her book, “Full of Life” debuted in 2009 and instantly became a best-selling gift book. Nancy works as the National ALS Ambassador for the Muscular Dystrophy Association and founded Betty's Battle, a charity in honor of her mother who passed away from ALS (amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease)in 2008.
About Creative Memories
Creative Memories pioneered modern scrapbooking nearly 25 years ago and is a leader in the $3 billion scrapbooking segment of the craft industry. Based in St. Cloud, Minn., Creative Memories markets its photo-safe albums, scrapbooking papers, tools, pens, digital photo books and organization software through 40,000 independent sales consultants worldwide. The company is well known for its quality and innovation, having won a variety of design and reader’s choice awards in recent years. Learn more about the company and ways to celebrate memories at www.creativememories.com
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