2011 Volvo S60 Offers World’s First Pedestrian Detection Technology at Paul Moak Volvo

Oct. 14, 2010 - PRLog -- Jackson, MS Volvo dealer Paul Moak Volvo announces the all-new 2011 Volvo S60 sedan featuring Pedestrian Detection with Full Auto Brake.  The 2011 Volvo S60 sedan, released to the U.S. from Sweden in September, is the newest addition to the Volvo model lineup.  One of the most unique features of the S60 is Pedestrian Detection with Full Auto Brake, a world’s first in preventative safety engineering.  Combining radar and camera technologies, the S60 detects objects in the path of the car and determines whether or not the object is a pedestrian.  If detected as a pedestrian, the S60 alerts the driver with audible and visual warnings.  If the driver fails to stop the vehicle, the system will apply braking force to avoid striking the pedestrian, or at lease minimize the impact speed and severity of any injuries.  The S60 will come to a complete stop at speeds of 22 mph or less.  The Insurance Institute of Highway Safety reports that pedestrian motor vehicle crashes account 12% of crash deaths.  Each year, approximately 70,000 pedestrians are injured in motor vehicle crashes and 4,700 pedestrians are killed in the US.  Fifty percent of those fatal accidents occurred at speeds of less than 16 mph.

The 2011 S60 is also equipped with the revolutionary City Safety feature first pioneered by Volvo on the 2010 XC60 Crossover which debuted in the fall of 2009.  The S60 joins the XC60 as a “car that stops itself” in order to prevent collisions in stop-and-go city traffic.  City Safety comes standard on all XC60 crossovers and S60 sedans, and helps avoid or reduce the consequences of a collision at low speed by automatically braking the car and at the same time restricting engine power.  This truly innovative safety system is designed to prevent or mitigate collisions occurring at speeds of 19 mph or less.  Engineers estimate that City Safety can prevent up to 50% of all rear end collisions.  70% of all collisions occur at speeds of less than 10 mph or less, and 50% of these occur in city traffic situations.

Volvo has been synonymous with safety since the brand arrived in the U.S. in the mid-1950s. In fact, this year marks the 51st anniversary of the three point seat belt, another one of Volvo’s “firsts” credited as saving millions of lives as the single most effective passive safety feature in any vehicle.  To this day, Volvo continues its heritage of safety with new innovations such as Pedestrian Detection and City Safety.

Paul Moak introduced Volvo to Mississippi 32 years ago in 1977, and has been the state’s exclusive Volvo retailer ever since.  The dealership offers a wide range of vehicles featuring many of the groundbreaking technologies that demonstrate Volvo’s continued safety leadership throughout the world-wide automotive marketplace.  Mississippi shoppers can learn more about the Volvo brand and safety technologies online at www.paulmoakvolvo.com or stop by the Jackson, MS Volvo dealership for a test drive.  Paul Moak Volvo is very excited to release the new 2011 Volvo S60 sedan to the public in the fall of 2010.  For more information on this brand new sedan, contact Paul Moak Volvo online or by phoning 866-980-9557.

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Paul Moak Automotive is a premier dealer of new and used Honda, Volvo and Subaru cars in Mississippi. The automotive group is a three-generation family-owned and operated business that has been an integral part of the downtown Jackson economy for over 60 years. Paul Moak Volvo is Mississippi’s exclusive Volvo retailer. The Paul Moak automotive group has a strong reputation throughout Mississippi and the Southeast as a company offering a friendly, professional, honest, and hassle-free sales environment, along with state-of-the-art service and parts centers, at the I-55 and High Street location in Jackson.

Jackson Volvo shoppers can view inventory and learn more about Volvo at the dealership’s website: http://www.paulmoakvolvo.com