Internationally, consumers are becoming increasingly informed of the threats bottled water poses to their health, their environment, and their pocketbook. In 2008, Americans drank 100 million less gallons of bottled water than in 2007, marking the first decline of this decade. Municipalities are taxing bottled water, communities are battling water privatization, and NGO publications are exposing the facts of bottled water impurity. The NRDC conducted a four-year study of 103 brands of bottled water, finding that about 1 in every 3 bottles tested contained levels of contamination -- including synthetic organic chemicals, bacteria, and arsenic. Additionally, environmentalists are reacting with demonstrations, campaigns, and documentaries, against the waste generated from bottled water production. Not only does 50 billion plastic water bottles end up in landfills or as roadside litter every year, but it requires 3 times as much water to make the bottle as it does to fill it.
Against the backdrop of an informed population, the conscious consumer seeks alternatives to bottled water. While some turn to tap water, this is not a viable option in certain polluted areas. Most popular for the home, are small point-of-use filtration systems that attach to a faucet and eliminate the need to buy and store packs of bottled water. Recently, these systems have become more sophisticated, less expensive, and have transformed into larger more powerful units. One company, Blue Reserve, has launched a new product that is expected to dramatically change how businesses and homes receive their drinking water. Their stainless steel BR100 and BR200 bottle-less water coolers combine top of the line water purification technology with the aesthetics of a water cooler. This stand-alone point-of-use water cooler eliminates the bottle as well as the associated inefficiencies of water delivery.
A Blue Reserve’s bottleless water cooler connects to the nearest water line in a building, similarly to hooking up a refrigerator or coffee brewer. The water then passes through a multi-stage purification system before traveling into a one-gallon stainless steel container, sealed inside the bottleless cooler. An endless supply of purified water, chilled or hot, is then dispensed through child-proof faucets.
Blue Reserve equips each bottleless cooler with absolute micron filtration technology, which purifies water in three stages. In the first stage, water passes through a filter 20 times smaller than the diameter of a human hair, removing bacteria and sediment. The second stage removes lead and all harmful chemicals (chlorine, lead and pesticides), by pressure-forcing the water through a filter 100 times smaller than the diameter of a human hair. A final carbon activated filter enhances the flavor of the water by removing bad taste and odor. Reverse Osmosis systems are also offered to those who prefer the taste of distilled water, and want all minerals removed as well.
Without paying for bottled water delivery, companies are able to save money. “Most clients realize over a 50% cost reduction,” Brandon Pollock from Blue Reserve explains, “it is quite a large incentive.” Secondly, drinking from a bottleless water cooler is safer. When water is being purified in a closed system and held in a stainless steel basin, there is no longer a risk of BPA leaching or contamination from air borne pathogens. Thirdly, a bottle-less water cooler is eco-friendly. Not only is it built to be energy efficient, but it also eliminates the manufacturing, bottling, storage, and delivery of 5 gallon bottles. Last year alone, the production of bottled water required the equivalent of 17 million barrels of oil, enough fuel to run 1 million U.S. cars for a year, and generated more than 2.5 million tons of carbon dioxide. Finally, bottleless water coolers are a user-friendly product. With an unlimited supply of purified water, there is no longer a need to lift and store 42 lb. water jugs.
The alternatives to bottled water exist and are beginning to impact the water industry. In the US, Zenith Intl. reported the number of bottle-less water coolers to have risen 16% between 2008-2009. Valued at $201 million in 2008, the bottle-less cooler market is forecast to double in value by 2011, driven by consumer preferences, challenging economic conditions, and the debate over water availability. Any business curious in trying a bottleless water cooler can do so easily, with no obligation. Blue Reserve offers 30-day risk free trials, where they install and service bottleless water coolers. For more information visit http://www.bluereserve.com.
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Bottle-less water coolers. A healthier, economical alternative to bottled water coolers. Save money, go green, enjoy unlimited pure water. Water filtration and reverse osmosis technology.