ICU Eyewear to Launch in Borders Stores Nationwide

Oct. 14, 2010 - PRLog -- Berkeley, CA, October 13, 2010 - Zoom Eyeworks, a leader in the eyewear industry, announced today that Borders Group, Inc. will be carrying reading glasses from Zoom’s fashion brand, ICU Eyewear.  

“We are thrilled about this new partnership and excited to bring high-quality fashion reading eyewear to the Borders customer,” said Patricia Kesten, President of ICU Eyewear.

Borders has offered reading glasses as part of their product selection since 2008, but this is the first time that they will be carrying ICU Eyewear, a brand known for their fashion-forward, stylish reading glasses.  “We’ve worked hard to provide the best design and quality at great prices and this feels like a natural fit,” Basha Cohen, Senior Vice President of Sales for ICU Eyewear, says of the collaboration.

ICU Eyewear will hit the shelves in Borders stores nationwide at the end of November and will also be available for purchase on Borders.com.  

Based in Berkeley, CA, Zoom Eyeworks is one of the largest providers of nonprescription reading glasses in the U.S., with a product portfolio consisting of reading glasses, sunglasses and eyewear accessories.  Zoom’s brands, which include Zoom, Dr. Dean Edell and ICU Eyewear, are sold in nearly 15,000 locations throughout the drug, food, convenience and specialty channels including Whole Foods, Anthropologie, Walmart and CVS.  Zoom’s products emphasize fashion, style, quality and innovation.  ICU Eyewear is one of the fastest-growing and best-known brands of fashion reading eyewear in the U.S. and has received editorial accolades in publications such as O, the Oprah Magazine, Vogue, Harper’s Bazaar and WWD.  For more information, please visit www.zoomeyeworks.com or www.icueyewear.com.

Media Contact:
Rose Kesten
rose@icueyewear.com
415.721.1493