How and When to Effectively Use Email Marketing Over Direct Mail Marketing

When to appropriately choosing Email Marketing over Direct Mail Marketing.
By: Kevin Deeb
 
Oct. 14, 2010 - PRLog -- Today’s technology has changed the way businesses function, share information, and communicate. In the early 2000’s, there was a large demand for email marketing and email blasting. Businesses would send their creative HTML to the marketing firm. The marketing firm would gather the email addresses based on the customers criteria and send out the HTML. Following the blast, the customer would receive a report showing how many were sent out, how many emails were opened, and how many clicked over to their website.  Present day, with all the spam folders and junk mail people receive, email marketing has become rather ineffective for prospecting. There is still an effective place for email marketing.

Direct mail marketing is still your most effective means of advertising when prospecting for new customers. The response rates speak for themselves. Email marketing is less costly and more effective when advertising to a past or a current customer. Email marketing to your customer database is the most effective way to utilize this means of marketing. You can use email marketing to up sell new products, advertise promotional sales, and follow up on previous orders. In this case, email marketing is extremely effective and worth choosing over direct mail marketing.

It is always good practice to capture a customer’s email address when they place an order. This will allow you to take advantage of email marketing. If you have a large customer database and have not captured their email addresses, a reputable marketing list broker will have the ability to append email addresses to your database. The increased revenue and value of having your customers email with far surpass the cost of appending the email addresses to your database.

In conclusion, businesses are always trying to save money. They initially want to choose email marketing over direct mail marketing for prospecting when comparing the costs of the two. Direct mail will be more expensive but several times more effective than email marketing. Email marketing for prospecting is not effective in any way. Think of your own email in box and what you read, what you delete instantly, and what goes directly into your junk email folder. In short, email marketing should only be used to communicate and promote to existing or previous customers.


More info at: http://www.marketing-lists-direct.com/mailing-list/market...

Blog at: http://www.marketing-lists-direct-blog.com

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Marketing Lists Direct is a full-service direct marketing mailing list broker provider with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Accurate Mailing list, and any business mailing.
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