What is an SEO expert and can they really help website marketing ROI?

Oct. 14, 2010 - PRLog -- Today a lot of people are calling themselves SEO Marketing Experts, but can they really defend that title? Can all of these so called internet marketing experts really give provide you with top notch website optimization services? Our guess is, not even close!  Yes, we said it! You may get may calls during your business hours from fast talking salesman telling you that they can absolutely without a doubt get your keywords on the first page of all major search engines! Well….buyer beware!  Every industry has bad apples and the SEO industry has plenty who want to capitalize and prey on trustworthy, hard working business man and women who want to increase their visibility on the internet.
Here is what you need to look for in an SEO Marketing Company:  1) Make sure you perform your due diligence and verify their reputation online! See if they can back up all the talk by showing you if they belong to non-profit organization that confirm the fact that they are a reputable company. This may be from different sources, like BBB and others. 2) Make sure you read their terms and conditions very carefully, if their contract is more than a few pages then put up your antennas and be on guard! While review their terms, make sure that what the salesperson tells you matches what is in the contract! We are living in a corporate world, so at the end of the day, all we can do is go by our agreed upon contract and obligation. 3) Call some of their references if they have any, remember sometimes a lot of business owners don’t want to be bothered even if the company did extra ordinary work on their behalf.  However, it doesn’t hurt to ask. Also, take a look at some of their testimonials! That is almost as good as a reference. Just make sure that the testimonial appears valid, contains the client’s full name and website address for verification of results achieved. 4) Finally take a look at their performance! This simply means that we want you to probe for specific examples of successful optimization campaigns for some of their clients on a local or national level.  Finally, and in our opinion is the most important factor if someone is an actual expert in the field, is to see where their company website ranks on search engines. After all, if a company can do it for themselves, they can totally do it for you!
Once you hire an SEO Marketing Expert to optimize your company website, this will in due time increase your ROI on marketing, traffic and conversion of visitors to actual sales.  SEO is extremely important in order to gain respect and popularity in the organic section of search engines.  According to numerous studies, organic listings on Google typically enjoy about 89% of all click-through traffic.  Paid or Sponsored Ads typically receive about 11% of all the traffic online. So with this said, one can clearly see the advantage of being listed on the natural or the organic side of search engines.  This is all possible with the help of real online marketing experts who have been in business for over 10 years proving unsurpassed optimization services to their client who enjoy top ranking on Google and all other major search engines! Call Elite SEO Marketing and get on a team of winners! See you on the first page!