Next month up to 500 of Scotland's most energetic business people are expected to put the idea to the test when the highly successful Business Growth Show returns to Glasgow.
Speed Networking, as its name implies, is a highly charged and potentially lucrative way to make friends and influence people as it ensures every business gets a chance to get in front of around 50 other like-minded people, all with a wide network of contacts of their own.
Although nobody would suggest that great business deals can be struck in a conversation that lasts just 90 seconds there is no doubt it can be the start of many worthwhile relationships.
Speed Networking is a fun way of making as many contacts as possible in a short a space of time. Fast and furious, it lines up between 40 and 50 businessmen and women and gives them just 45 seconds each to sum up themselves, their companies and their business plans.
The quick-fire conversations are all conducted under the watchful eye of Business Growth Show organiser Mark Linton, a former military man with a keen eye for the slouch, who parades the floor barking orders like a drill sergeant.
“You have to be strict! Otherwise it descends into chaos. If just one person gets out of line the whole thing can fall down and that is not the way we do business,” said Linton, managing director of Corkscrew Events, the parent company of The Business Growth Show, a free event which is now rolling out across the UK following major successes in London, Oxford, Edinburgh, Leeds, Bristol and Manchester.
“The trick is to come armed with as many business cards as possible, wear a name badge and be prepared with a script to think of three things to say about your company. You only have 45 seconds to get your message across to the person opposite.
“It fast, furious and fun! Each delegate will get to meet between 20 and 25 others which means more contacts, more potential business and more possibilities to grow business.”
Speed Networking is just one of the many reasons to attend this year's Business Growth Show at the
Thistle Hotel Glasgow on Tuesday, November 2nd (9am-3pm) which, judging by the number of early registrations, is already on its way to be being the biggest and best yet.
Exhibitors and delegates at The Business Growth Show will get the chance to share information that will help them buck the current economic trend and start to see their businesses actually grow.
“Networking is a tool that no business should be lacking from their sales and marketing process, especially in today’s competitive climate,” added Mr Linton. “It is a fantastic way of meeting your targeted customers face to face with an opportunity to speed network where you will get a chance to talk to at least 30 other delegates in a short space of time.”
“If we are going to ride out this tough economic climate we have to stop talking ourselves into recession – we must adapt and overcome the current difficulties.
“Owners of businesses – large and small – have to get out there and start fighting. Otherwise they might as well shut down and go and work for someone else.”
According to Colin McDermott, Event Director in charge of organising the Glasgow Show, next month's affair looks set to be the biggest and most successful to date.
“There is a real variety of big and small companies offering a staggering range of products and services which have already registered to come along to the show on November 2.
“The appetite for doing business in Glasgow is incredible. People realise that even if they have the best product or service in the world it doesn't mean much if they don't get out and tell others about it.”
To attend this FREE event, please register at www.thebusinessgrowthshow.co.uk
There is still an opportunity to exhibit at the event as one of the show experts from as little as £199 plus vat. For further information please call Colin McDermott on 07702 753690 or email firstname.lastname@example.org