BioFUEL Caffeinated Popcorn Generates Buzz Nationwide Thanks to Social Media

Oct. 12, 2010 - PRLog -- Founder of the company, Amanda Fitch, explains further; “We knew we had a unique and intriguing product that people would enjoy but we never expected to get quite so much attention so early!”  An article titled “Hidden Buzz:  5 Secret Caffeine Foods” published on TheTodayShow.com included BioFUEL Caffeinated Popcorn as one of the “5 Secret Caffeine Foods”.  The article was subsequently picked up by additional MSNBC affiliate websites and launched a chain reaction of follow-on reviews.  

“The TodayShow.com article was definitely the impetus for the nationwide attention we’ve gotten.  We’ve been shipping online orders from our website all across the country since that story hit!”  

The nationwide demand for the product put Amanda and her co-founder husband, Matt on alert that they would need to proactively engage their new national audience via social media tools.  “We began simply enough by creating a Facebook fanpage and setting up a Twitter account” Matt says.  “It’s like a second job managing the content distribution through these outlets but it’s also a lot of fun.  We’ve been able to connect with some great people along the way who share our passion for quality energy products.”

As the company continues to grow and expand its market reach the Fitches plan to remain as active as possible in the social media realm.  “We know these things take time to develop” says Amanda, “but we feel we’re positioned right to connect and communicate with our growing customer base, whether online or face to face.”

Connect with BioFUEL Caffeinated Popcorn on Facebook at:  BioFUELfoods
Join the conversation at Twitter by following @BioFUELPopcorn

BioFUEL Caffeinated Popcorn is available online at: www.biofuelfoods.com
Ask for the BioFUEL family of products at your local market.

# # #

BioFUEL Caffeinated Popcorn is made with pride and care in the beautiful university town of Durham, NH. Crafted in individual batches from premium ingredients, this amazing caffeinated popcorn has enjoyed media attention from TheTodayShow.com and others.