Reuters Market Light (RML) gets the EDGE with Greytrix Implementation.

Oct. 12, 2010 - PRLog -- EDGE is an initiative by Information Week to identify, recognize and honor end-user companies in India that have demonstrated the best use of technology to solve a business problem, improve business competitiveness and deliver quantifiable ROI (return on investment) to stakeholders. In July 2010, the Information Week editorial sent out invitations to IT Heads of user companies, system integrators, and Pr agencies to nominate their clients for the EDGE Awards.

Greytrix, Premium Partner of Sage Software along with other 200 companies submitted its successful case study of Reuters Market Light (RML), part of the Thomson Reuters group. RML offers Indian Farmers up-to-date, local and customized commodity pricing information, news and weather updates through SMS based subscription. Greytrix implemented an integrated Sage CRM and Sage Accpac ERP solution suite to automate processes of voucher management, complaint management, customer interaction and financial operations.

Before implementing the current system RML was using discrete systems for voucher management, complaint management and profile management. Pre-paid vouchers were generated in one application and were sold via the distributors to the farmers.

As the integrated system took shape the vouchers are now generated as a batch file from Sage Accpac ERP and dispatched to distributors. Also since Sage Accpac ERP is integrated with Sage CRM customer information automatically gets reflected in the CRM. As the farmer calls in for service activation the customer care executives validates him as a new customer or an existing customer in Sage CRM and takes note of his information preferences. Sage CRM synchronizes automatically with the profile management system therefore activating SMS service on the farmers mobile.

A complete 360 degree view of customer and distributors is maintained through the various processes of sales, distribution, service management and complaint resolutions at front end and financials, purchasing and sales functions at the backend for RML using a single integrated ERP-CRM system integrated with various internal content management and voucher management systems.

RML, a successful project of Greytrix, stood as an EDGE 2010 award winner for redefining the use of ERP and CRM (at a broader level IT) in the agricultural industry as well. RML now provides information on over 150 crops, 1,000 markets and 2, 000 weather locations to over 200,000 farmers across 12 states of India with the help of Greytrix and Sage Solutions.

Notes to Editor

About RML:

Reuters Market Light has its origins in a project-idea conceived by a Reuters employee whilst on a year's Fellowship at Stanford University. The employee was being sponsored by The Reuters Foundation on Stanford University’s Digital Vision Program. From this initial idea, the project was taken on by Reuters development team, implemented and this year successfully trialled in India. Reuters Market Light is an example of Reuters commitment to empowering the world’s financial markets through blue-ski thinking, technological innovation and fast and responsive implementation.
Reuters (http://www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Through reuters.com and other digital properties, Reuters now also supplies its trusted content direct to individuals. Reuters drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 17,500 staff in 94 countries, including 2,400 editorial staff in 196 bureaux serving 131 countries. In 2006, Reuters revenues were £2.6 billion.

About Sage:

Sage India. is a subsidiary of the £1, 295m Sage Group plc, a leading international supplier of business management software solutions and related products and services for small to mid-sized businesses.Sage has been present in India since 2001 with Head office in New Delhi and branches in Mumbai, Bangalore and Chennai and over 40 employees in India across Sales, Pre Sales, Technical Support, Professional Services, R&D and Finance. Sage has over 50 partners in India who sell and implement its ERP, CRM & Payroll solutions and over 2000 customers who use its products in India.

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About Greytrix:

Greytrix is a decade old Gold partner of Sage Worldwide offering Consulting and Technology solutions to Sage users and partners in India and across Globe. Greytrix works with more than 300 Sage Business Partners providing cutting edge industry specific products and solutions. Greytrix is proud recipient of several international awards including Sage Accpac Development Partner of the Year, Sage CRM Development Partner of the year and Sage Platinum and Premier Partner awards. In India Greytrix serves SME and Large enterprises through its strong techno functional workforce of over a hundred consultants specializing in CRM and ERP software for Financial Services, Wealth Management, Manufacturing, Hotel and Hospitality, Trading and Distribution, IT and ITES verticals.

For Further Details Visit: http://www.greytrix.in