The Best in Market eBook was written in response to what Dr. Eric Reidenbach has experienced in creating and measuring value, the best leading indicator of market share growth. The book is aimed at Quality personnel including Lean and Six Sigma practitioners as well as Marketing professionals. Dr. Reidenbach is the author of Best in Market and over 20 books on marketing and market research including Six Sigma Marketing and Listening to the Voice of the Market.
Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute the leading organizations and authority of Six Sigma Marketing. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing.
Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.
You can listen to the podcast by clicking on the Podcast link on the right or download the podcast from the Business901 Itunes store. Also available is a Transcription of the podcast. You can purchase Best in Market eBook on the Business901 website.
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.
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