HEAT (an acronym for Highly Effective Athletic Training) provides the perfect one-hour workout by combining cardio interval training with strength conditioning. Fitzgerald says HEAT offers a variety of classes to hit individual goals with every class aimed to push each participant to his or her limit. “This is ‘next level’ fitness training and everyone can do it,” says Fitzgerald. “There is not a more effective, efficient, or exciting way to change the way you look, feel, or perform.”
Fitzgerald says that HEAT will also offer clients RealRyder bikes that simulate a real road experience. She explains that indoor cycling is being revolutionized so that it not only engages cardio and legs, but also balance, core, and arms. “Every class combination involves interval training, which research has shown is the most efficient way to maximize results,” explains Fitzgerald. “Each HEAT class will allow for high, mid, and low levels so that the novice to the elite athlete will all be successfully challenged.”
HEAT is occupying what was previously the Edge office space, which totaled 5,582 square feet. Bull says that although the space was more than Fitzgerald needed, it was a better location than was previously being considered, and the extra space was ultimately leased to Doro Taylor of Citygate Real Estate, who wanted to expand her office at The Creamery.
“Everything about this transaction worked out well for both Doro and Robin,” says Bull. “Robin and I were actually looking for the right location since December of last year. Robin found the space at The Creamery and just needed some reassurance and validation that this location would work best for her and her business. After several months of due diligence, we’re excited to have brought Robin to this point where she is preparing for her grand opening and ready to launch her new venture. It was an exciting process, and I enjoyed being a part of it.”
Fitzgerald says that she wants people to have an amazing experience from the time they walk in the front door of HEAT. She says that between the aesthetics of the building to the quality of the equipment, people will notice a difference from typical workout facilities.
“My message to visitors and new clients is to be prepared to be taken to your maximum level—whatever that level may be,” says Fitzgerald. “Athletes be prepared to bring your ‘A game’. For those just getting back into the swing of things, HEAT will take you to the next level.”
Fitzgerald said that she enjoyed working with Bull, whom she described as “great and patient”. Another benefit was his downtown connections. “An unexpected surprise for me was that Shane took it upon himself to use his connections with The Downtown Raleigh Alliance to arrange a free ribbon cutting ceremony that is provided to new downtown businesses. Because of Shane, we are now able to take advantage of this unique and valuable promotional opportunity. When you work with Shane, you really get the feeling that he cares about you and is invested in your success.” Bull is a member of the Economic Development Committee of The Downtown Raleigh Alliance (www.godowntownraleigh.com)
HEAT is located at 400 Glenwood South in downtown Raleigh. Their ribbon cutting with The Downtown Raleigh Alliance is scheduled for noon on Friday, October 15 with a Grand Opening Party to occur later that day at 7:00 p.m.. More information about HEAT can be found at www.heatstudios.com.
About Shane Bull
With over 15 years of business experience, Bull works closely with commercial tenants to find the best fit, best lease, best space, and best performing locations available. Shane currently serves as President-Elect of Triangle Commercial Association of Realtors (TCAR) and on committees for Downtown Raleigh Alliance, Greater Raleigh Chamber of Commerce, NC Restaurant and Lodging Association (NCRLA), and Urban Land Institute (ULI). He is also a member of International Council of Shopping Centers (ICSC) and National Association of REALTORS. His clients include Radio Shack, Smoothie King, and Aladdin’s Eatery Systems. Shane works with Grubb & Ellis|Thomas Linderman Graham in handling general brokerage relationships for retail, office, and investment properties. For more information, visit www.shanebull.com.
About Grubb & Ellis|Thomas Linderman Graham
Grubb & Ellis|Thomas Linderman Graham is a full-service commercial real estate company with offices in Raleigh, Chapel Hill and Durham, North Carolina. As a locally owned and operated affiliate of Grubb & Ellis, the company specializes in serving the Triangle region and areas east to the North Carolina Coast, providing market presence and exclusive coverage for Grubb & Ellis in these markets. In 2009, Grubb & Ellis|Thomas Linderman Graham was honored as Grubb & Ellis Company’s Affiliate of the Year. For more information, visit www.tlgcre.com.
About Grubb & Ellis Company
Grubb & Ellis Company (NYSE: GBE) is one of the largest and most respected commercial real estate services and investment companies in the world. Our 6,500 professionals in more than 100 company-owned and affiliate offices draw from a unique platform of real estate services, practice groups and investment products to deliver comprehensive, integrated solutions to real estate owners, tenants and investors. The firm’s transaction, management, consulting and investment services are supported by highly regarded proprietary market research and extensive local expertise. Through its investment subsidiaries, the company is a leading sponsor of real estate investment programs that provide individuals and institutions the opportunity to invest in a broad range of real estate investment vehicles, including public non-traded real estate investment trusts (REITs), mutual funds and other real estate investment funds. For more information, visit www.grubb-ellis.com.