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Adams and Hens Ink Exclusive Agreement With Independent Women's Football League (IWFL)

Santa Monica, CA, October 11, 2010 – Producers Ashley Adams and Stephen Hens have signed an exclusive 12-month agreement to develop a reality television project for the Independent Women's Football League (IWFL).

 
PRLog - Oct. 11, 2010 - ROUND ROCK, Texas -- Santa Monica, CA, October 11, 2010 – Producers Ashley Adams and Stephen Hens have signed an exclusive 12-month agreement to develop a reality television project for the Independent Women's Football League (IWFL). A full-tackle league, the IWFL offers a positive, safe and fun environment for women who play football, and a fun experience for the families coming out to watch them. The IWFL provides women the opportunity to play tackle football nationwide. The non-profit organization also allows women and men alike the opportunity to coach, manage and even own a sports team in order to further this opportunity for female athletes.

"The story behind this league and the stories of the women who participate in the sport are intense," said Adams. "Going behind the scenes, finding out what inspires the organizers, players, and fans, is going to open a lot of peoples' eyes. This isn't golf or volleyball, it's rough and raw. As a woman business owner, I'd been looking for a project to produce that might be the physical equivalent of what women go through in the professional world, and this is it! It's going to make for great television."

“We’re excited to have an opportunity to introduce the world to the players, coaches and team owners that are making women’s tackle football a reality. The league’s history is filled with amazing highs and heartbreaking lows, but throughout it all the game has given us all much more than we ever could have imagined. Those are the stories we look forward to sharing.” said Laurie Frederick, IWFL Chief Executive Officer, “People will be surprised at who plays football and what they go through to make it happen. Many people don’t understand why women would want to play this sport. This is their chance to see what it’s all about.”

Adams and Hens' production and post-production credits include an array of projects, including CNN Heroes, Discovery Channel's "Through the Wormhole" starring Morgan Freeman, "Single Ladies" (VH1), "That Girl" Pilot (MTV Networks), "The Idiot Hall of Fame" Pilot (Spike TV), music videos for Black Label Society (Artisan Records), the features Gardens of the Night (Lions Gate Films) and Triple Dog (Well Go Entertainment), commercial projects for Nissan, Ford, and this past summer's high-profile and highly effective IFAW Save The Whales Now PSA featuring Pierce Brosnan.

The team is producing a teaser presentation and will begin pitching the series to networks shortly.

About Stephen Hens and Ashley Adams
Stephen Hens has served as Head of Production/Director of Development for Bluetorch TV for Fox Sports (precursor to the FUEL Network), Director of Development for the TV division of Primedia, Producer/Director for A&E, E! Entertainment, MTV, VH1, MTV Europe, Fox Sports, and FUEL Network. His development credits also include work for Zodiak Worldwide and RDF USA. He is a Producer on the film "Gardens of the Night" starring John Malkovich and Tom Arnold (distributed by Sobini Films and City Lights Pictures), and Consulting Producer on "Kate's Addition" (distributed through Lion's Gate Films and Saban Entertainment). Additionally, Hens created and sold a branded pilot sponsored by Ocean Pacific Clothing.

Hens is partnered with Ashley Adams in Santa Monica-based production company Beef Films and in Chop House Edit, a nonlinear HD post production facility specializing in post supervision, offline editorial, color correction, graphic design, visual effects, finishing, animation, motion graphics and digital dailies.

As Executive Producer of Beef Films and Chop House Edit, Adams dedicates her energies not only to the execution of great work, but to the cultivation of talent and the development of its roster. The company's strong talent base includes directors, writers, and editors who work across multiple platforms, allowing Adams to pursue long form TV, Web, and feature film projects. Prior to launching Beef Films, Adams served as Creative Director/Account Director at Susan Shook Associates, an award-winning advertising agency in Orange County.  Adams is a California native with a long family history in show business, including her great-grandfather, screenwriter Harry Sauber, and great uncle, writer-director-producer Larry Stewart, the first President of the Academy of Television Arts & Sciences.

About the IWFL
The Independent Women's Football League (IWFL), a 501(c)(6) non-profit Texas Corporation, is a full tackle women's football league focused on creating a positive, safe and fun environment for the women who play the game and fans that come out to watch them. The IWFL was founded in 2000 by a group of women dedicated to making the sport a household name. The IWFL currently has over 2000 women playing the sport for 45 teams across North America from Southern California to Montreal and Washington to Florida with consistent expansion into to new markets.

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The Independent Women's Football League (IWFL), a 501(c)(6) non-profit Texas Corporation, is a full tackle women's football league focused on creating a positive, safe and fun environment for the women who play the game of tackle football.

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Source:IWFL
Location:Round Rock - Texas - United States
Industry:Entertainment, Sports
Tags:iwfl, women s football, wfl, tackle football, women's pro football, reality show
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