DRW today announced that they introduce a comprehensive private labeled rug collections

Oct. 8, 2010 - PRLog -- Atlanta, GA - DRW today announced that they introduce a comprehensive private labeled rug collections which initially feature contemporary area rugs.

DRW’s  new rug introductions captures Today's classic simplicity and injects an unexpected, modern flair. With a fresh yet timeless approach to rug design, the new rug collection balances elements in unique and beautiful ways, and materials, textures and palettes are used in unexpected ways.

“The new rug collection empowers people to confidently express themselves through fun, classic and bold rugs. One of the most important parts of DRW’s latest rug collection is to present for the way people live and entertain. It is pure, evocative designs that are both essential and highly practical." Says Ali Inal Founder & CEO for DRW.

DRW conjures an image of fashion and sophistication, and that image is crystal clear in the DRW's rug department in Horizon Home, rich with handcrafted, one-of-a-kind creations and peppered with higher-end hand-tufted and power loomed rugs, DRW holds a standard not easily rivaled.

Thomas Johnson, store manager for DRW said the retailer is certainly dealing with a "well-educated" interior designers & consumers, but DRW does not merely rely on its customers' knowledge of the category. "We also make a special effort to inform them of the fine quality and well-designed area rugs that we offer from all over the world," Johnson said

DRW has found ways to differentiate itself and make the customer feel cared for and informed. DRW’s rug offerings consist primarily of contemporary rugs, one-of-a-kind rugs; Vegetable-dyed rugs, Persian Tribal rugs, Turkish Ushak rugs and many high-end brand and designer names Martha Stewart, Thomas O'Brien, Kathy Ireland, Tommy Bahama and Karastan among them.

# # #

DRW is a first-generation family business, offering the widest range of designer area rugs in Atlanta. The company began by offering traditional and transitional rugs to the interior design trade in early 2005. As DRW buys the rugs direct from the manufacturers,and prices them accordingly. "DRW's is able to sell higher-end rugs substantially lower than Atlanta rug stores.
DRW quickly became a preferred source for the Atlanta's most renowned interior designers. , DRW's mission is to beautify the homes of consumers in every budget category with latest rug designs of the highest quality, value and impeccable style. DRW is the premier Atlanta resource for signature designer rugs. For over five years DRW has offered area rugs with some of the most influential names in design. We will continue to partner with major brands moving forward, to enrich our extensive and creative selection of rugs.