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Follow on Google News | Tired of Wasting Advertising Dollars?Ken Morgan of Dyson Media Corp. stated in a recent interview that the vast majority of small to intermediate size businesses are wasting a “substantial portion” of their advertising budget by “casting too wide a net…”.
By: Dyson Media Corp. Morgan states that the key to their success is the fact that they provide a robust local presence for their advertising clients which is made affordable by “pooling the advertising dollars of local merchants” and developing print, online and television exposure. The core of the Dyson Media offering is a portfolio of “full color, content rich…” lifestyle based publications that targets specific demographics (parents, homeowners, upper middle class, health conscious and green living conscious consumers) and then distributing the publication in high volume, high traffic locations which are typically within a 3 to 5 mile radius of the participating business. To enhance the exposure, Dyson combines the publication distribution with local TV spots that include “ad copy and complete professional voice over”. According to Morgan, one of the major keys to the success of the program is the fact that in addition to the local publication and TV ads each advertiser get placement on a zip code searchable web site which is promoted in hundreds of thousands of publications and links to the advertisers online ad as well as their web site. Dyson Media Corp., headquartered in Tarzana CA, has over 30 years of specialty advertising experience and offices nationwide and local programs providing six months of full multi-media marketing for as little as fifty dollars a week. For additional details please contact Ken Morgan directly at 888-816-2295 or email at kmorgan@dysonmediacorp.com. # # # About Dyson Media Corp. Headquartered in Tarzana CA, has over 30 years of specialty advertising experience and offices nationwide and local programs providing six months of full multi-media marketing for as little as fifty dollars a week. For additional details please contact Ken Morgan directly at 888-816-2295 or email at kmorgan@dysonmediacorp.com. End
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