The Most Important Word in Persuasive Copy

Oct. 6, 2010 - PRLog -- NOTE: This information was originally published on the Business Writing Solutions blog. Visit it now at  http://businesswritingsolutions.wordpress.com/

If you read my previous post  about how to write persuasive sales copy, you're one step closer to knowing the most important word in persuasive copy. You also know that you need to support the statements made in your marketing copy with reasons.

Why? Because the average reader will accept most of what you write, as long as you give them a reason. Reasons are very, very important in writing persuasive copy that sells.

So, how do you deliver an effective reason to readers?

Or more accurately, what's the most important word in persuasive copy that helps you deliver an effective reason?

"Because."

Why? Because it is.

In all seriousness, "because" is the most important word in persuasive writing - and in marketing as a whole - because of these 3 reasons:

1. Because everyone knows the meaning of it, and the implications that go with that meaning no matter how or where it's used. In other words, because it is crystal clear to your readers.

2. Because it helps transition the benefits you wrote about your product/service to the writing you use to close the sale. Example: "So, why is the new third row in this SUV better for me?" "Because you can transport your entire family in one vehicle instead of two."

3. Because it gives your readers the reasons they need to act. Because people hate to be sold but love to buy, using "because" when you market to them provides the reason(s) they need to act. So, use it when you market to them.

If it sounds too easy, try it. Write your next copy using the word "because" to sell your reasons, and you'll sell more products.

For more information on persuasive and effective marketing messages, please visit out website at: http://www.elitebusinesswriting.com

PS: Yes, we know "because" appeared a lot in this post. That's because we like to practice what we preach and give you reasons to do something instead of just telling you to do it. And - as you just read - "because" happens to be the most effective way to do that when delivering persuasive messages.

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We specialize in most effectively marketing your business to help you sell more today.

For more information, visit our website at http://www.elitebusinesswriting.com, or our blog at http://www.businesswritingsolutions.wordpress.com.