How To: Sell More by Writing Persuasive Marketing Copy

Oct. 6, 2010 - PRLog -- NOTE: This information was originally published on the Business Writing Solutions blog. Visit it at http://businesswritingsolutions.wordpress.com

It's all about YOU. Not only you, but all of you. All of you as readers, that is.

That brings me to this: when writing sales or marketing copy, you must always focus on the benefits to the reader. That's the only way to sell them.

Example: The benefit of this discussion to my readers is that it helps them sell more.

Seems obvious. But, if the benefits aren't apparent, the copy fails. Do you often, or ever, pause while reading copy to figure out how a product or service will benefit you? Probably not. In fact, if you're like most readers, you just don't buy.

You must clearly explain the benefit to readers. So keep reading, and I'll keep teaching you how to write persuasive copy that sells.

Copy that sells is comprised of different ideas, like a sales pitch or argument. Engage your readers. State your purpose. Explain benefits. Answer objections. Then, call them to action.

Keep reading, there's more to writing persuasive copy than just that.

Copy that sells supports statements with facts, statistics, or quotes from experts on the topic. In short, it contains reasons. Like this one: the reason you're reading my discussion about persuasive writing is because I'm a professional copywriter and marketer.

That same reason is why you believe me when I say "This is how to write persuasive copy that helps you sell more."

Speaking of those benefits from persuasive copy, they're almost yours.

But, there's one last thing you have to do before getting them to buy: tell them to.

How? Make your offer. Recap the benefits and reasons. Be concise. Then, tell them to buy. "Order here." "Act now." "Call today."

The mantra "ask for the sale" applies here because if they're still reading at the point where you ask for the sale, there's a chance they accepted what you wrote anyway. So, all you have to do is tell them to buy the very same thing that gives them all the benefits they just spent their time reading about.

If you did all of the above correctly, you will start writing persuasive copy that sells more.

Have more questions about persuasive copy? Post them in the comment box and I'll answer them. Seriously.

Now, go write to sell more! Then, come back for future persuasive copy tips that help you sell even more.


For more information, please visit our website at http://www.elitebusinesswriting.com.

# # #

We specialize in most effectively marketing your business to help you sell more today.

For more information, visit our website at http://www.elitebusinesswriting.com, or our blog at http://www.businesswritingsolutions.wordpress.com.