InfoCision has made significant inroads in the field of multichannel marketing and business intelligence over the past several years. Dawson will talk about ways to create value when contacting customers/donors through multiple channels. And, how doing so on a regular consistent basis, will drive behavior that will have a direct and positive impact on an organizations bottom line. Attendees will also learn how to effectively measure churn rates; utilization of Business Intelligence to identify which channel is most effective for each customer/donor;
Also joining Ken is Kim Garner, Vice President, Analytics Solutions, TARGUSinfo.
InfoCision will be at booth # 1315
About InfoCision
Founded in 1982, InfoCision Management Corporation is the second largest privately held teleservice company and is a leader in customer care services, commercial sales and marketing for a variety of Fortune 100 companies and smaller businesses. InfoCision is also a leading provider of inbound and outbound marketing for nonprofit, religious and political organizations. Headquartered in Akron, Ohio, InfoCision operates 32 call centers at 12 locations in Ohio, Pennsylvania and West Virginia. InfoCision has been named one of the top ten best employers in Ohio by the state chamber of commerce. For more information on InfoCision please visit www.infocision.com.
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Founded in 1982, InfoCision Management Corporation is the second largest privately held teleservice company and is a leader in customer care services, commercial sales and marketing for a variety of Fortune 100 companies and smaller businesses.
