New Market Report Now Available: Poland Consumer Electronics Report Q4 2010

Oct. 6, 2010 - PRLog -- Poland's consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products, is estimated at around US$6.3bn in 2010. This is expected to increase at a CAGR of 6.1% to US$8.0bn by 2014, driven by growing popularity of digital lifestyle products such as feature-rich mobile PCs, LCD TV sets and digital cameras.

Poland's consumer spending bounced back in March 2010, with consumer electronics one of the product categories enjoying a strong rebound. Sales of many consumer electronics devices took a negative turn in 2009, but the relatively manageable level of household debt, and limited deleveraging in the banking sector, should allow consumer spending to trend upwards in 2010. Growth opportunities will include premium products such as flat-screen TV sets and smartphones.

Computers

Computer hardware accounted for around 49% of Poland's consumer electronics spending in 2009, with demand from key verticals such as government and military. BMI forecasts Polish domestic PC sales of US$2.5bn in 2010. Computer hardware CAGR for the 2010-2014 period is forecast at about 8.5%, driven by demand for notebooks and netbooks.

AV Devices

AV devices accounted for around 34% of Poland's consumer electronics spending in 2009. Poland's domestic AV device market is projected at US$2.1bn in 2010. Due to declining total sales of video products, a CAGR of 3.2% is projected for 2010-2014, despite continued growth in the flat-screen TV set category in 2009.

Mobile Handsets

Mobile handset sales accounted for around 17% of Poland's consumer electronics spending in 2009. Polish market handset sales are expected to grow at a CAGR of 4.5% to US$1.3bn in 2014, as mobile subscriber penetration reaches 130%. Sales will be dominated by the replacement market, with growing demand for smartphones and 3G handsets. Competition following launches by two new operators in 2009 should help to drive replacement sales.

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Report Table of Contents:

Executive Summary
SWOT Analysis
- Poland Consumer Electronics Market SWOT
- Poland Political SWOT
- Poland Economic SWOT
- Poland Business Environment SWOT
Business Environment Ratings
- Table: Regional Consumer Electronics Business Environment Ratings
Consumer Electronics Market
- Computers
- Table: PC Sales
- AV Devices
- Table: AV Sales
- Mobile Handsets
- Table: Mobile Communications
Electronics Industry
- Table: Electronics Output
- Table: Electronics Trade
- Table: Electronics Production By Segment
- Table: FDI By Asian LCD TV Set Manufacturers In Poland
Industry Forecast Scenario
- Consumer Electronics Market
- Table: Consumer Electronics Overview
Industry Developments
- Macroeconomic Forecast
- Table: Poland - GDP By Expenditure, 2007-2015
Competitive Landscape
- Computer
- Handsets
- AV
BMI Methodology
- How We Generate Our Industry Forecasts
- Electronics Industry
- Sources

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.