“This market is a bit different than anything we’ve seen in the past,” said Balsley. “I’ve been doing this for several years now, and I’ve never seen it look quite like that. As a result, it’s pretty easy for a new buyer to get overwhelmed in a hurry.”
Creating the Right Strategies
With an average age of just thirty-five, according to the NAHB, Balsley works with a number of different specific strategies to help keep frustration at bay for first time buyers. From helping them create a needs inventory at the outset to showing them newer choices designed for today’s on-the-go lifestyle, Balsley continually works to understand exactly what’s necessary for their lives to keep needless property showings to a minimum.
“It’s rare that people have time to look at ten or fifteen listings just to find one they want. We’re not used to that shopping style anymore, and very few new home buyers want to go through that sort of hassle, especially in the Summit, NJ real estate market. As a result, I not only increased the number of functions on my website for individuals looking for new property, but I also use a client-centered approach that few Realtors grasp, and that’s brought me quite a bit of success in terms of sales.”
The Web Factor
It’s the combination of offerings like daily website updates, helpful blogs, a personal property organizer and other quick services on her site as well as a very different level of customer service that you just can’t find in the world of New Jersey real estate that makes Balsley’s first time home buyer shopping program a success.
“If the interest rates are going to remain so low, and it looks like they are, it’s only a matter of time before more first time home buyers join the growing numbers, and in this business, you have to be ready to carefully evaluate and address the needs of anyone walking through the door, especially if they’re nervous about such a big transaction,”
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Claremont Realty Group
535 Springfield Avenue
Summit, NJ 07901