XYIENCE and RaceTrac Present Mixed Martial Arts Icon Wanderlei Silva

Oct. 4, 2010 - PRLog -- LAS VEGAS -XYIENCE, maker of Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), and RaceTrac, a chain of 289 convenience stores in the Southeast, are giving mixed martial arts (MMA) fans in Atlanta the chance to meet MMA icon Wanderlei Silva.  The UFC fighter and XYIENCE team athlete will sign autographs at the RaceTrac store located at 2325 Marietta Blvd. in Atlanta on Thursday, Oct. 7 from 10 a.m. to 11:30 a.m. Fans are advised to arrive early, as Silva, one of the world’s most widely recognized and esteemed MMA fighters, has a large fan following. RaceTrac will be offering complimentary samples of Xenergy from 9 a.m. to noon. For more information visit http://www.xyience.com.

   The event coincides with NACS 2010, a convenience industry tradeshow that takes place Oct. 6–8 at the Georgia World Congress Center in Atlanta.

   “It’s especially exciting for XYIENCE to host this event with RaceTrac during the NACS show. Racetrac understands the importance of the retail vendor partnership, and it’s through their team’s expertise in the Southeast market that XYIENCE has been able to capture the attention of energy drink consumers,” explains Michael Levy XYIENCE’s COO and CFO. Earlier this year, United Distributors, Inc., Georgia’s largest alcoholic beverage distributor, decided to expand its non-alcoholic (NA) portfolio and added XYIENCE to its roster. This deal resulted in the relationship between XYIENCE and RaceTrac.

   “We are thrilled to have the opportunity to work with XYIENCE and offer RaceTrac’s guests the chance to meet one of the greatest mixed martial arts athletes,” says Chris Passarell, RaceTrac’s director of marketing and communications. “We look to provide our guests with an outstanding shopping experience by offering great products at a great value and special events like this one. Providing the chance to meet a legendary athlete like Mr. Silva is a once in a lifetime experience that we’re sure our guests will find exciting.”

   The Brazil-born Silva has achieved iconic status in the world of MMA, stacking up 33 wins in his illustrious career, most of them by knockout. Since 2008, Silva has been an ambassador for XYIENCE and the face of the brand’s Xenergy energy drink. XYIENCE’s other brand ambassadors include UFC fighters Matt Serra and Dan Hardy, UFC cutman Jacob “Stitch” Duran, and spokesmodels Amanda Corey and Amber Nichole.

About RaceTrac
Headquartered in Atlanta, GA, RaceTrac has been serving guests since 1934. RaceTrac operates over 280 convenience store locations in four southeastern states. A typical RaceTrac store features 4,000 plus square feet of convenience space with over 4,000 items available to satisfy the needs of its guests and up to 24 fueling positions. For more information, visit www.racetrac.com.

About XYIENCE (pronounced zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC and is the first energy drink created by a nutrition company.  Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins and its all-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.